Vodafone Strategy Analysis

Added on - Dec 2020

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BUSINESS STRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. The impact and influence of the macro environment in Vodafone and business strategies.1(M1): Critically analysing the macro environment....................................................................3TASK 2............................................................................................................................................4P2. I)Assessment of the organization's internal environment and its capabilities:.....................4(M2): Critically evaluating the strengths and weakness...........................................................6TASK 3............................................................................................................................................6(P3) Evaluation of competitiveness of Vodafone by Porter's five forces model........................6(M3) Devising appropriate strategies to improve competitive edges and market position.........8TASK 4............................................................................................................................................8P4 Strategic Direction and options available for Vodafone ; Bowman's Strategy Clock Model8M4 Strategic Management Plan For Vodafone.........................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONBusiness strategy is a plan of every organization that helps to achieve its mission, vision,objects, policies, goals, targets. Every organisation has its own business strategy (Scholes, 2015).Vodafone is the largest organisation in telecom sectors. It provides the fastest network service atlower cost. Firstly the report will discuss about the impact and influence of macro environmenton Vodafone business strategy with the help of PESTLE model and Ansoff's vector matrix. Afterthis explanation of internal environment and organisation capabilities of Vodafone with applyingthe VRIO model and explanation of strengths and weaknesses of Vodafone will discuss. In thenext step the report will describe the competitive market of Vodafone by using the Porter's fiveforces model. This model will help to find out different Vodafone competitors. And in the lastthe report will discuss Bowman's strategy clock model to analyse the strategic direction andavailable option for Vodafone.TASK 1P1. The impact and influence of the macro environment inVodafoneand business strategiesThere are positive or negative impacts of macro environment in Mobiletelecommunication sector. Below explanation of the macro environment in Vodafone with thehelp of PESTLE model.PESTLE modelPolitical Factors:It defines that how government policy influence the economy of everyorganization Policies like- government policies, trading policy, taxation policy, import-export policies influenced organization (PESTLE Analysis Vodafone Company Essay,2018). Every new government comes with different policies. Organisations haveawareness about the new government policies. Which influence them and prepare theirmarket policies according to government policy.Economic Factors:Economic factor impact the economy and performance of theorganization, which related to profitability of the organizations. Yearly employment orunemployment rates, foreign market rates etc. all are including in this factor. Mobiletelecommunication yearly turnover influenced by economic factor. Minimum call ratesand maximum numbers of users make strong economic bone of the mobiletelecommunication sector.1
Social Factors:This factor impacts the social environment. Mobile telecommunicationplays an important role in social relations. Social factor helpful in gathering the data ofusers. Needs and wants of existing customers. Launching of 4G networks in most of thecountries is a big achievement of Mobile telecommunication (Meskendahl, 2010). 4Gnetwork service result is that users waiting for a new generation cellular network. Peoplereceive instant information from one place to other place.Technological Factors:An organisation can not run without the help of technology. 4Ginnovation is the result of technology. For the market suitability, Vodafone has to provideits internet services everywhere to users. High-speed internet connection, voice chat,SMS services, video calls, smartphones all are innovation of Vodafone. Different-different business app on smartphone makes business more easy. Wallet on phone, backsdetails app, online shopping are the results of technology. Technology improvementshows the result of better innovationLegal Factors:Legal factors make impact on organisations. Some issues withgovernment policies for telecom sector, market environment and users. Import-export ofproducts and services on international level is big challenge (Astrachan, 2010). Mobiletelecommunication has to follow the law of those countries where its provides productsand services. Government rules change as market change so Vodafone has to runbusiness to rules.Environmental Factors:Environmental factors like changing climate, weather, andglobal issues all impact the services of Vodafone. In rainy season how Vodafone deliverits products and services without any technical error. Vodafone must ensure its users thatthey provide their services and products without any delay. Provide fast services withouterror is a way to win the customers believe.Ansoff's Growth Vector Matrix to analyse the Mobile telecommunication Strategy Thismatrix gives brief idea about the market risk. Vodafone can increase his growth following thebelow matrix:-Market Development:Market development meanfind new market as well as developcurrent market area. Vodafone has to explore its market to cover new users withexisting ones. Focus on different age group and provide products and services accordingto their demand (Woodcock, Green and Starkey, 2011). Market development reduce the2
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