This SWOT analysis delves into the strengths, weaknesses, opportunities, and threats faced by Vodafone, a prominent telecommunications company. Explore how market coverage, revenue, marketing efforts, and performance impact Vodafone's strategic position.
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Vodafone SWOT analysis 1
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Table of Content About the Company...................................................................................................................3 SWOT Analysis.........................................................................................................................3 References..................................................................................................................................5 2
About the Company Vodafone is one of the leading telecommunication companies. It is a British multinational telecommunication company. The company operates in more than 20 countries. The SWOT analysis is mainly utilised in order to find out the strength, weakness, opportunities and threats of the internal environment of the company. SWOT Analysis STENGTHHuge market coverage–The company is ranked 395thamongthetop2000brandsinthe telecommunication sector. The company operates in more than 20 countries in the world. Revenue production –As per the latest figures, Vodafone has earned billions of dollars per year. In the year 2016, the company generated around 87.3 billion dollars. Marketing –the company makes a lot of effort inmarketing.Ithasintroducedseveral advertising ideas such as the zoozoos and the pug ads.Boththeconceptswereimmensely successful (Sammut‐Bonnici and Galea, 2014). Qualitycost–Vodafonealwaysattemptsto differentiatefromtherestofthemarket. Outstanding its communications and marketing, consumers by now believe that Vodafone is an indentation over the rest of the companies in the market and they are conceited to be a consumer of Vodafone. WEAKNESSReducing subscriber base– It has been seen thatthesubscriberpedestalofVodafoneis reducinginthepast4years.Thecompany requires underpinning its mainstay values and putting into practice the plans to increase more consumers. Reducing brand valuation –The most frequent 3
reasonbehindthereductioninthebrand assessment is the reducing brand assessment of the company. Poorperformance–The performance ofthe company in Europe has been poor due to brexit. If the revenues are considered around 40% of the income was not generate from UK but some other country. OPPORTUNITIESRural market –The company is seen operating in mainly the urban areas. However, the company can also penetrate into the rural nations as well. Therefore,inadditiontheruralmarkets,the company Vodafone must also contemplate on the budding markets crossways the globe. 4G -The 4G continuum has shaped disturbance, however, at one fell swoop has completed the look of the people make a glance at the telecom operatorsononeoccasionanothertimeto observewhichonetheywillsurfacewith (Chathuranga, 2015). THREATSCompetition –A key threat for Vodafone is the rivalry it faces all over the place it sets off. Therefore, if it sets off to the US, it will surely facecompetitionfromAT&TandVerizon Wireless. Similarly in case of India Reliance Jio and Airtel has their own market space. Cellularphonenumberportability–The Cellular phone number portability is a key threat toVodafoneforthereasonthatwhenevera competitorbringsinaninexpensiveplanthe consumers do not think once before considering other operators. 4
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References Sammut‐Bonnici,T.andGalea,D.,2014.SWOTAnalysis.WileyEncyclopediaof Management. Chathuranga, D., 2015.Analysis of the impacts of Merger and Acquisition on business development in Telecommunication industry in India: Case study of Vodafone & Hutch (Acquisition) and Indus & Bharti Airtel (Merger). GRIN Verlag. 5