Impact of Voice Recognition System on Fast Food Industry

Understanding the Digital Revolution
The potential impact of voice recognition system on Fast Food Industry

Table of Contents
Part-1..........................................................................................................................................3
Part -2.........................................................................................................................................3
Part-3:.........................................................................................................................................4
Part-4..........................................................................................................................................5
Conclusion:................................................................................................................................5

Part-1
The fast food industry in Australia is expected to grow tremendously due to busier lifestyle
and stronger demand for convenience. In last few years mobile ordering has brought a
revolution in fast food industry that allowed individuals to order food very conveniently from
any location and in transit (QSR magazine, 2018). Voice recognition system is gaining
tremendous popularity in the fast food industry since it facilitates quick and efficient
customer servicing. The voice recognition system has made the ordering very convenient
therefore many fast food companies such as Domino’s and McDonald’s have introduced the
system in their customer ordering process. The improvement in ‘Natural Language
Processing’ and algorithm has made the system very effective. Nowadays the ordering of
food has become just the process of think, speak and get it (Globalme, 2018). The continuous
development of Information Technology has resulted some excellent mobile-embeded voice
reorganisation systems such as Apple’s Siri, Amazon Alexa, Microsoft’s Cortana, Google
Assistant and many more. Almost all the software and mobile applications related to voice
reorganisation work using sophisticate algorithms through acoustic and linguistic modelling.
Acoustic modelling is mainly based on the connection between linguistic units of voice and
audio signals whereas language modelling relates the sounds with word sequences
(dzone.com, 2018). Fast food industries have started taking advantage of this system to make
their business easier, faster and more precise and this has resulted in more productivity which
providing them with greater convenience. The technology enables the user to order a food
without using the phone’s keypad which eliminates the tedious job of typing long sentences
and chances of typing errors. The system also facilitates the fast food industry by enhancing
user interaction and user experience.
Part -2
The various types of digital assistants and speech recognition system have opened new
possibilities for the fast food industry. In Australia and many other parts of the world
Domino’s Pizza has registered much of its sales from various digital platforms. Fast food
giant Domino’s has already introduced the voice-recognition application which also interacts
with Dom via Facebook (Puri et al., 2013). The application can enhance the customer
satisfaction levels by reducing the customer’s request processing time, thereby increasing the
sales margins. Apart from ordering the menu, the speech recognition application can also