Voice Recognition in Tourism Industry: A Case Study of Accor Hotels

Running head: VOICE RECOGNITION
VOICE RECOGNITION
Name of the Student
Name of the University
Author Note

1VOICE RECOGNITION
Executive Summary
The technology has developed extensively and each day brings up a new technology which can
be rightfully used by the companies. The industry as chosen for the report is the Tourism
industry. The Accor Hotels has been chosen as the organization. The report describes the
meaning of the Voice Recognition (VR) technology in tourism industry and analyzed certain
problems being currently faced by the hotel. Various trends and analysis for the VR have been
analyzed for the Tourism sector. Certain recommendations for the same have also been provided.

2VOICE RECOGNITION
Table of Contents
Introduction......................................................................................................................................3
Existing technology analysis and trends in the Accor Hotels Tourism Industry.............................3
Describe scope of “Voice Recognition” in Accor Hotels in the Tourism Sector............................4
The problem statement and benefits “Voice Recognition” can solve issues identified Accor Hotel
in the Tourism Industry...................................................................................................................5
Business model canvas in the context of “Voice Recognition” in the Accor Hotels in the Tourism
Industry............................................................................................................................................6
Technology analysis and trends in the context of “Voice Recognition” in Tourism Industry........7
Alignment of business model and value proposition.......................................................................8
Value proposition.........................................................................................................................8
Crucial Customer Segments........................................................................................................9
Customer Journey Map................................................................................................................9
Recommendation & Conclusion....................................................................................................10
References......................................................................................................................................11

3VOICE RECOGNITION
Introduction
The advent of technology has brought about a large number of changes in the
organization and for this purpose, in order to be successful in the long run, any business would
be required to ensure that they are successfully able to implement the use of the technology in
the business so that they are easily able to combat against competition and increase the use of
efficiency in their organization (Lockyer 2013). In this aspect, tourism industry has also
developed greatly and has been an experimental ground for various technological advancements.
The report highlights the opportunity of implementing voice recognition in any organization and
seeks to ensure whether the concept is viable or not. The selected organization for the
technological opportunity is the Accor Hotels.
Existing technology analysis and trends in the Accor Hotels Tourism Industry
The Accor Hotels is one of the largest multinational hotel groups present in the globe
today and has its branches as well as subsidiaries in various parts of the globe. With the
technological advancement, the organization has greatly trying to ensure that it digitalizes all the
processes of the company and that it successfully brings about efficiency in its different
operations throughout. The company has a well digitalized check in procedure, with online room
booking facility (Chan, Okumus & Chan 2018, pg. 829-852). The bill payment, maintenance,
staff management and other such activities are carried out with the help of an online database.
Moreover, the travelers and guests at the hotel can also set in their preferences in advance during
the booking procedure. However, there are still certain issues being faced by the organization.
These issues are as follows: