Product Mix and Product Life Cycle of Volkswagen Cars

Marketing and Management

Marketing and management
Product Mix
VOLKSWAGEN
Product name Volkswagen Tiguan
Product Type SUV car
Features Multi- function steering wheel
Touch screen
Automatic climate change
Alloy wheels
Driver airbag
Air conditioner
Product name Volkswagen Polo
Product Type Hatchback car
Features Multi- function steering wheel
Touch screen
Automatic climate change
Alloy wheels
Driver airbag
Air conditioner
Power steering
Power window front
Fog lights rear and front
VOLKSWAGEN
Product name Volkswagen Passat
Product Type Sedan car
Features Wheel base
Front trend
9 air bag
Electronic differential lock
ABS
LED lightning
Electric sunroof
Powered tail gate
Product name Volkswagen Vento
Product Type Sedan car
Features Front and rear power windows
driver and passenger airbags
central locking
both log lamps
Product name Volkswagen Ameo
Product type Sedan car
Features Anti-lock braking system
Power window rear
Power steering
Passenger airbag
Air conditioner

Marketing and management
Product class
All 4 products are cars.
Product life cycle
(Source: Macschmidth, 1994)