Volkswagen External Analysis (2012-2017)
VerifiedAdded on 2020/02/24
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This assignment examines Volkswagen's external business environment from 2012 to 2017 using two key analytical frameworks: the PESTLE model and Michael Porter's Five Forces. The analysis delves into factors like political, economic, social, technological, legal, and environmental influences, as well as competitive forces in the automotive industry. The paper also presents a global competitor ranking for Volkswagen during the specified period, highlighting its position against major players such as Toyota and Ford. Notably, the impact of the 2016 emission scandal on Volkswagen's ranking is discussed, demonstrating the significant effect of external events on a company's performance.
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