Innovation and Sustainable Business Development - Volvo Group, Sweden

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This presentation discusses the business model of Volvo Group and how innovation and disruption can impact it. It explores the key components of their business model canvas and how it can help them attain growth and success in the market. The presentation also discusses the challenges of innovation capability building and the importance of sustainable business model innovation.

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Innovation and
Sustainable Business
Development
Volvo Group, Sweden

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What is Business model
It is successful operation of business
With use of resource
By identifying revenues
And increasing customer base
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Disruption: Good or Bad
Disruption is use of innovation and technology in the business.
Business model becomes efficient with use of disruption.
Can become bad if not used wisely like in case of connected
cars of Volvo (Vermesan, & Friess, 2013).
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Volvo Group
Volvo is a car manufacturing
organization formerly based in
Sweden.
The company is biggest revenue
producing organization of Sweden.
(Volvo, 2018)

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Business model Canvas
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Key Components
Value Proposition:
It is the leading brand in
the market that provides
technological products
(Yang, et. al., 2017).
Resources and
capabilities:
The company has efficient
human resource that uses
technology to create
output.
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Conclusion
Business model of Volvo will help
the company in attain growth and
success in the market and resolve
their incompetency as well.

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References
Börjesson, S., Elmquist, M., & Hooge, S. (2014). The challenges of innovation capability building: Learning from
longitudinal studies of innovation efforts at Renault and Volvo Cars. Journal of Engineering and Technology
Management, 31, 120-140.
Clinton, L., & Whisnant, R. (2018). 22 Business Model Innovations for Sustainability. Managing Sustainable
Business: An Executive Education Case and Textbook, 467.
de Jong, M., & van Dijk, M. (2015). Disrupting beliefs: A new approach to business-model innovation. McKinsey
Quarterly.
Gobble, M. M. (2014). Business model innovation. Research-Technology Management, 57(6), 58-61.
Leminen, S., Westerlund, M., Rajahonka, M., & Siuruainen, R. (2012). Towards IOT ecosystems and business
models. In Internet of Things, Smart Spaces, and Next Generation Networking (pp. 15-26). Springer, Berlin,
Heidelberg.
Martins, L. L., Rindova, V. P., & Greenbaum, B. E. (2015). Unlocking the hidden value of concepts: a cognitive
approach to business model innovation. Strategic Entrepreneurship Journal, 9(1), 99-117.
Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. New Jersey: Wiley (the unit textbook). The
textbook is available from the CQUniversity library for free.
Svahn, F., Lindgren, R., & Mathiassen, L. (2015, January). Applying options thinking to shape generativity in
digital innovation: An action research into connected cars. In System Sciences (HICSS), 2015 48th Hawaii
International Conference on (pp. 4141-4150). IEEE.
Svahn, F., Mathiassen, L., & Lindgren, R. (2017). Embracing Digital Innovation in Incumbent Firms: How Volvo
Cars Managed Competing Concerns. Mis Quarterly, 41(1).
Vermesan, O., & Friess, P. (Eds.). (2013). Internet of things: converging technologies for smart environments and
integrated ecosystems. River Publishers.
Yang, M., Evans, S., Vladimirova, D., & Rana, P. (2017). Value uncaptured perspective for sustainable business
model innovation. Journal of Cleaner Production, 140, 1794-1804.
Zott, C., Amit, R., & Massa, L. (2011). The business model: Recent developments and future research. Journal of
Management : JOM, 37(4), 1019-1042.
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