This presentation discusses disruptive innovation and new product development at Volvo, one of the largest heavy-duty automobile manufacturing companies. It explores how companies like Volvo integrate information obtained from smart devices to develop new and innovative products, creating new values for customers and disrupting the market of existing products. The presentation also covers the advantages and disadvantages of disruptive innovation, value creation, and future innovation strategies such as the introduction of more innovative car and heavy-duty vehicle models and electric cars.