VRIO Framework Analysis: Bell Canada v. Rogers

VRIO Framework Analysis
Bell Canada v. Rogers

Introduction
The IT market of Canada is largely captured by some of the biggest names like Bell Canada,
Rogers, Telus, Virgin Canada et cetera. The market is highly competitive and hence, consumers
are largely confused about choosing the service providers for mobile network and Television
network. In the recent past Rogers and Bell have locked horns in legal battle apart from business
field. Most of the consumers in Canada are largely divided into two groups using Bell and
Rogers services and hence, it becomes extremely important to analyse the business rivalry
through critical analysis of the VRIO analysis. Both Bell and Rogers are considered among the
big three Telecommunication organisations in the country Telus being the third (Gunnarsson &
Ljungwaldh, 2015).
VRIO Analysis: Bell Canada v. Rogers
The VRIO framework helps to analyse the areas which helps an organisation to compete in the
market and gain competitive advantage which is extremely important to sustain in a market. The
framework poses four different questions based on Value, Rarity, Imitability and Organisation.
Bell Canada
Value Rarity Imitability Organised
Research
and
development
High Low Use of
organisationa
l data and
team leaders
effectively
use the data
to encash on
market
understandin
g.
Financial
Resources
mediu
m
high Great use of
short term
cash
distribution
and logistics
mediu
m
moderate Strong brand
image
Rogers
Value Rarity Imitability Organised
Data
Mining
High Low The
developmen
t team of
the
organisatio
n is largely
responsible
for this.
Use of
Long term
and short
term
investment
low medium Proper
utilisation
of money
especially
in the
mobile and
TV