W1 Consultants strategic report and recommendations for Oak Tree Inn case study

W1 Consultants strategic re-
port and recommendations
for Oak Tree Inn case study
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Table of contents
Overview of firm.............................................................................................................................3
External threats and opportunities...................................................................................................3
Two potential strategic options........................................................................................................5
Evaluate 2 strategic choices.............................................................................................................7
REFERENCES................................................................................................................................8
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Overview of firm
Oak Tree Inn is located in Glasgow, UK and is a 3 star restaurant. IT provide variety of
services and products. The unique feature of restaurant is that there is Bar, B&B accommodation
and other services as well offered at one place. There is also a village and Mocha coffee shop
along with the restaurant in that area. Besides that, there is ice cream parlour as well. Oak Tree
Inn is owned and run by Feaser family (Ackermann, and Eden, 2020). The restaurant is opened
from 3- 9 p.m. The dining services is offered in different ways and styles such as cosy, side bar,
or conservatory. The Balmaha village shop is there that sell groceries, magazines, toys,
newspaper, etc. Moreover, ice cream and coffee shop sell specialty coffee which is roasted on
site. There is home made ice cream also offered. Just next to restaurant is boat yard which offer
trips to near by location island that is Inchcailloach.
The restaurant is located near sea and is connected with highland way, forest, etc. the snacks
and dishes provided by Oak Tree Inn is of high quality. In addition, place is peaceful and quite.
The restaurant offers a voucher to customer that can be used in mocha bar, village shop, etc. to
buy products. Also, card is valid for lifetime. For taking feedback of guests Oak Tree Inn provide
a green envelope to them. In this way they take feedback.
External threats and opportunities
Pestle
This is a framework which is used to find out external factors which can affect the
business operations. The factors are not in control of business. So, for Oak Tree Inn the pestle
analysis is as below
Political – Here, there are various factors like change in government, tax, relation with
neighbouring countries, etc. These directly affect on operations of business (Arbussa, Bikfalvi,
and Marquès, 2017). Thus, brexit will negatively impact on Oak Tree Inn growth. It is because
brexit will change policies and laws of UK.
Economic- In this the factors are exchange rate, interest rate, inflation, GDP, per capita income,
etc. Thus, due to covid 19 there is decrease in income of people. Therefore, UK GDP has
declined and it has affected on operations Oak Tree Inn operations in negative way. The growth
and revenue of restaurant has declined.
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