Wai Ora Tourism of Maori culture

WAI ORA TOURISM OF
MAORI CULTURE

STRATEGIC MANAGEMENT
THE TOURISM INDUSTRY PLAYS A VITAL
ROLE IN THE GROWTH OF THE COUNTRY.
A VITAL ROLE IS PLAYED BY THE
LOCATION IN TOURISM INDUSTRY.
THE NEEDS OF THE CUSTOMERS MUST
COME AS FIRST PRIORITY.
IMPROVEMENT BASED ON FEEDBACKS IS
ALSO CRUCIAL.
AWARENESS PROGRAMS ALSO HELPS IN
IMPROVING SUCCESS OF THIS INDUSTRY.

STRATEGIC MANAGEMENT (CONT.)
THE OUTDOOR ADVENTURE ACTIVITIES MUST
BE PROMOTED TO INCREASE BUSINESS.
THE STAFF AND CUSTOMER RELATIONSHIP
SHOULD BE FURTHER IMPROVED AND
MAINTAINED.
SOCIAL MEDIA AND VIDEO MARKETING CAN BE
IMPLEMENTED TO INCREASE COMPANY REACH.
LOCATION, QUALITY OF SERVICE AND
ACCOMMODATION MUST BE THE FOCUS POINT
OF IMPROVEMENT.
THE IMPROVEMENT MUST BE TOTALLY
CUSTOMER BASED.

PURPOSE OF THE PLAN
THE MAIN PURPOSES OF THE PLAN ARE:
 THE PRIMARY AIM IS TO DEVELOP AND
IMPROVE MARKET STRATEGY.
 THE GOALS OF THE ORGANISATION MUST
BE SET FROM BEFORE.
 THE MARKET PLAN MUST SATISFY THE
CUSTOMERS AND IMPROVE INDUSTRY
EFFICIENCY.
 THE USE OF SOCIAL MEDIA CAN BE
IMPLEMENTED TO IMPROVE MARKET
STRATEGY.