Business Strategy for Waitrose in the Post-COVID Era

Report

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
About Company-..........................................................................................................................3
Challenges faced by Waitrose in COVID-...................................................................................3
Strategies for future success-.......................................................................................................4
Recommendation-........................................................................................................................5
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

Introduction
Implementation of effective business strategy is very essential for the growth and proper
management of the company operating in any industry. To grab future success in the competitive
market, various organisations are trying to develop an effective department which is capable of
making such plan of action to make sure all the functions operating in the business institution is
towards the achievement of the set goal. In the presence of business strategy, management have
complete knowledge about the objectives and other various aspects that will support in overall
growth of the firm, along with the employees and stakeholders (Adivar, Hüseyinoğlu, and
Christopher, 2019). This given report is based in the same topic which will helps in analysing the
relevant business strategy that should be applied on the working of the company, i.e., Waitrose.
It will explain the complete working of the company in the retail industry, and in what way
global pandemic has affected its working.
Main Body
About Company-
Waitrose is a supermarket company which was established in the year 1904. In beginning
it was denoted with the name Waite, Rose & Taylor, but after it was abbreviated as Waitrose.
Company is operating overall 332 retail stores all around the United Kingdom. Organisation
structure of the company consist of executive director, trading, director, head of brand marketing
planning, retail director. These people are responsible for the decision making process of the
company that will help in building effective profitably of the company. The main mission of
Waitrose is to provide optimum support to their employees by issuing them good working
condition. It is because company believes that by keeping the workforce satisfy so that they will
offer better performance for the growth of the retail business. Company is focusing on
development of some good opportunities for their workers (in company as well as stores) that
will help in gaining the skills to present more quality work to assist the growth of the business.
Challenges faced by Waitrose in COVID-
In the last few years, COVID has tremendously affected the activities of retail industry.
Several companies could not handle the situation effectively which has resulted in losses and
poor management within the company (Buenafe, and Buluran, 2019). Waitrose has also