Management of Waitrose Limited: Evaluation and Formulation of Mission Statement

Running head: MANAGEMENT
Management
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Author Note:

1MANAGEMENT
Introduction:
The report aims at providing an insight into management of Waitrose Limited in
context of its mission statement. The report with the support of 'Ashridge mission model'
evaluates the company’s mission statement and provides it with a score (Ellis and Miller
2014). The report also adds how changes or additions can help the mission statement in
achieving a better score. There is also formulation of a better mission statement for the
company.
About the Company:
Waitrose represents chain of the British supermarket that helps in shaping the retail
food division of one of the largest employee owned retailer commonly referred as the John
Lewis Partnership (waitrose.com 2018). The company has its head office located in
Berkshire, England. Waitrose has close to 352 branches across United Kingdom that includes
30 little convenience stores with close to 5.1 percent of the market. This makes it stand at the
sixth position amongst the grocery stores of the United Kingdom.
Mission Statement:
The supermarket store follows the mission of championing the British produce
through gradually treading on environment, supporting the responsible sourcing along with
the fair treatment of people (waitrose.com 2018). Waitrose focuses on being powered by the
people and all the partners share profits created through the success.
Evaluation of the Mission Statement Based on 'Ashridge Mission Model'
Target
1. Does the mission describe a goal that the organization strives for?
B. The mission describes one or more concrete goals.

2MANAGEMENT
Score: 1
2. Does the mission refer to the target groups (customers, staff and shareholders) of the
organization?
B. The mission refers to one or more target groups.
Score: 1
Strategy
3. Does the mission define the work area of the organization?
B. The mission defines in which market the organization is active.
Score: 1
4. Does the mission describe the way in which the organization positions itself?
A. The mission does not describe the way in which the organization positions itself.
Score: 0
Values
5. Does the mission identify values (moral principles), which are of great importance to the
organization?
B. The mission identifies values (moral principles).
Score: 1
6. Does the mission focus on the relationship between the values on the one hand and the goal
and the strategy on the other?
B. The mission has coherence between values and goal / strategy
Score: 1
Behavioral Standards