logo

Walmart Foreign Expansion Report Assignment

13 Pages3257 Words717 Views
   

Added on  2019-09-16

Walmart Foreign Expansion Report Assignment

   Added on 2019-09-16

ShareRelated Documents
Running head: WAL-MART FOREIGN EXPANSIONWAL-MART FOREIGNEXPANSION
Walmart Foreign Expansion Report Assignment_1
1WAL-MART FOREIGN EXPANSIONTable of ContentsExecutive Summary.........................................................................................................................2Introduction......................................................................................................................................2Question 1........................................................................................................................................3Question 2........................................................................................................................................6Question 3........................................................................................................................................8Conclusions....................................................................................................................................10REFERENCES..............................................................................................................................11
Walmart Foreign Expansion Report Assignment_2
2WAL-MART FOREIGN EXPANSIONExecutive SummaryWalmart is known to be a leader of the retail sector in the world. From its incorporation till now,this company has grown constantly and attained great success and excellence in revenue andsales. In United States, Walmart keeps and maintains first position in terms of discounts in retailsector. However, as the time is moving ahead, the US Retail industry is facing intensivecompetition and pressure from the rivalry companies and maintaining a leading position hasbecome a high challenge for Walmart. Walmart must follow trend of globalization and makestrategies for expansion of their business like Asia, Europe and Latin America. IntroductionThe breadth and speed of globalization has strong impact on the multinational corporationswhich motivate them for expanding the business in many overseas countries. Because of smallsized native supermarkets, The Asian and European market become a leader for the internationalcorporations like Walmart. Facts have proved that Walmart is always not successful in all themarkets where they have penetrated, for example they were not successful in South Korea andGermany (Arli, et al., 2013). This report will analyze the case of expansion of Walmart in GlobalMarket. The causes which motivate the corporations to take part in globalized market will beassessed, followed by the analysis of effective staffing approach of Walmart in Mexico.Furthermore, the Company’s failure in Germany and South Korea will be analyzed I subsequentparagraphs. This report will conclude with the significance of role of the culture in globalizedbusiness market (Baron, et al., 2017).
Walmart Foreign Expansion Report Assignment_3
3WAL-MART FOREIGN EXPANSIONQuestion 1Through the use of suitable business tools, conduct a foreign market analysis and evaluatecritically the strategic and environmental reasons of why Wal-Mart engaged ininternationalisation strategies.Evaluation of environmental and strategic reasons for Walmart to be engaged in strategies forinternationalization.In present world, the expansion of global retail sector has attracted various big companies likeWalmart. The context and meaning of internationalization and globalization of marketing ischanging rapidly. Adersen and Schroeder (2010) has defined globalization as an ongoing activitywhich involves integration of regional economies, culture and societies through internationalmarket. There are many reasons which give reasons and explanation for Walmart’s involvementin global markets.The first reason comes out from the condition of saturation of US retail Market. As per Fed D.(2011), the saturation of domestic market and intensive competition has become the main rootcause for the companies to move towards internationalization of the business operation. Though,Walmart is considered as the largest retailer all over the globe in their home market, many smalland medium sized retailers have appeared in the market because of liberal trade policies in US.In United States, Approximately 81 big companies are there out of which many have retail chainthat are operated in their native country (Baron, et al., 2017). Walmart already has 4200 stores allthrough the United States that are owned by it. Thus, it is mandatory for the company to have itsbusiness expansion to other international markets I order to earn more profits as well as generatemore benefits.
Walmart Foreign Expansion Report Assignment_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Wal-Mart's Failure in Germany: Lessons Learnt for International Business Expansion
|11
|2063
|119

Global Marketing: Selecting International Markets and Marketing Strategies
|12
|2884
|80

Corporate Social Responsibility | Assignment
|4
|627
|10

Global strategy development and implementation PDF
|5
|1765
|100

Assignment on E-Commerce Systems
|12
|3207
|93

The Impact of Cultural Difference on Business in Walmart
|6
|1214
|367