Case Study: Walmart's Big Data Strategy and Decision-Making

This presentation examines Walmart's strategic implementation of big data to enhance customer service, improve decision-making, and drive business growth. It explores how Walmart leverages vast datasets, including customer, marketing, and employee data, to analyze consumer behavior, refine marketing strategies, and optimize operational efficiency. The presentation delves into the use of advanced customer services, strategic data analysis, and decision support systems. It highlights the importance of data sources, including stores, customer, marketing, and employee data, in shaping Walmart's business strategies. The presentation also discusses the technological requirements, including processing, analytics software, networking, and storage, that support Walmart's big data initiatives. Furthermore, it emphasizes the benefits of big data, such as increased customer satisfaction, improved market understanding, and enhanced decision-making capabilities, and the implementation of big data for better customer relationship model. The presentation concludes by summarizing the key takeaways and the role of big data in Walmart's success.