Walmart Business Strategy Analysis : Case Study


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WALMART
Walmart: Functional Strategy
Functional Strategy is the approach a functional area takes to achieve corporate business
objectives and strategies by maximizing resource productivity. Each company will work to
improve the overall performance of their production, whether it be a poultry plant, plumbing
company, or a retail company, everyone wants to push out the greatest amount of product for
least cost. Walmart is no exception to this philosophy.
Walmart works to keep their prices as low as possible to keep their customers coming
back. There are some things that make Walmart great, besides their low prices, and it’s the idea
that they pride themselves on customer service and convenience. Ever since the implementation
of the Supercenter, Walmart become known as the “One Stop Shop.” For a while, Walmart was
the been the place where you can buy back to school clothes and supplies, pet food, and
groceries, all while getting your oil changed in your car, best thing is that you never have to
leave that store.
Walmart has done quite a bit to grow their reputation over the last 50 years, and they have
built up a pretty good reputation, but now they are looking to keep their foot hold in almost every
sector of retail. E-Commerce is a big market in this day, and global leaders, like; Amazon and
Ebay are starting to overpass the retail giant. Walmart decided to answer back with an improved
website and apps for iPhone and Android. Amazon has tried to make a couple of leaps in to
selling groceries, convenience, especially with their AmazonGo stores, which they are testing out
in select markets. Walmart would answer back at this by bringing in self-checkout stations and
Walmart Pickup, which is a lot faster and more convenient than ordering something and waiting
several days for it show up.
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