Walmart Consumer Behavior Audit Report - Consumer Analysis

This report provides a comprehensive audit of Walmart's consumer behavior, examining various aspects of its marketing strategies. The analysis begins with an introduction to Walmart and its market position, followed by an in-depth exploration of market segmentation, considering external and internal influences on consumer behavior. The report delves into customer satisfaction and commitment, evaluating factors that contribute to customer loyalty. It then analyzes Walmart's pricing, distribution, and promotion strategies, assessing both external and internal influences on these areas. The decision-making processes of consumers are also considered. Finally, the report examines Walmart's product strategy, including external and internal factors that shape product development and offerings. The audit provides valuable insights into Walmart's consumer-centric approach and its effectiveness in the retail market. The report is contributed by a student to be published on Desklib, a platform which provides all the necessary AI based study tools for students.