Digital Media & Society: A Case Study of Walmart's Influence

This case study examines Walmart's use of digital and social media to influence its audience, protect its reputation, strengthen its branding, and promote its initiatives. It details the company's presence on platforms like Facebook, Twitter, and Pinterest, highlighting how each platform is used for brand awareness, customer communication, and promoting initiatives like community programs and sustainable practices. The analysis reveals a focus on promotional content and sales, suggesting a need for Walmart to prioritize customer engagement and strengthen its core values. Recommendations include improving employee training, product quality standards, and price comparisons to enhance competitiveness. The study references various academic sources to support its findings and provides a comprehensive overview of Walmart's digital media strategies and their societal impact. Desklib provides similar solved assignments and resources for students.