Analysis of Macro and Internal Environment of Walmart

Unit 32 Assessment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis of Macro Environment of Walmart .............................................................................3
STEEPLE analysis......................................................................................................................3
PESTAnalysis of Walmart :.........................................................................................................4
Evaluation of internal environment.............................................................................................5
SWOT analysis of Walmart.........................................................................................................5
VRIO analysis..............................................................................................................................6
Analysis of Porter's Five Forces Model.......................................................................................7
Strategic Management Plan ........................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
The assessment will discuss about the frameworks of macro environment that the
Walmart should focus on to improve its business. Next, it will discuss about the internal
environment of the business with the help of SWOT and VRIO analysis to analyse the
functioning of internal environment. Further, it will discuss the porter' s five force model and
how it will help in improving the competitive edge and market position of the Walmart. Lastly ,
it will discuss the strategic management plan that the company should adapt to improve its
existing products and objectives.
MAIN BODY
Analysis of Macro Environment of Walmart
Walmart is the largest departmental store and online retailer. It is a retail company which
provides a variety of products. To analyse the macro environment of the Walmart, two
approaches can be used PEST analysis and STEEPLE analysis.
STEEPLE analysis.
Socio cultural Factors Social and cultural factors affect the trends which affect the
customer buying decision. This will influence the Walmart
in bringing new products in the market.
Technological Factors New and advanced technology helps this organisation in
improving its marketing and retail operations including
logistics and way of attracting customers.
Environmental Factors Walmart initiated many eco-friendly programs to improve
the image in the eyes of customers and save the
environment (Saidova, and Muminjonova, 2022). It had
claimed that they are using renewable sources of energy to
help in cleaning the energy, and they also reduced the toxic
waste polluting land by 78 percentage.
Economic factors The economic factors such as inflation rates, competition,
employments rates, economic stability which impacts the
profitability of the Walmart in the long run.