Reasons for Failure of Walmart in Japan

Reasons of failure of Walmart
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Contents
Section 1 Business research.........................................................................................................3
Section 2 Literature review............................................................................................................3
Section 2.1 primary research proposal......................................................................................4
Section 2.2 Research objectives................................................................................................6
Section 2.3 Research questions................................................................................................7
Section 2.4 The list of information..............................................................................................7
Section 2.5 Quality assessment...............................................................................................10
Section 3 Research methodology................................................................................................12
Section 3.1 research approach and technique........................................................................12
Section 3.2 population analysis...............................................................................................13
Section 3.3 sample designing..................................................................................................14
Section 3.4 implementation plan..............................................................................................15
Section 3.5 Suggested questions :..........................................................................................15
Section 3.6project schedule.....................................................................................................17
References..................................................................................................................................18

Section 1 Business research
The business organization considered in this paper namely Walmart is the largest
company in the retail sector. It is operational in various countries of the world (about 28) and
firmly established in the market of the USA. It is present in many corners of the world by
different names (Mattera, 2017). like the best price in India and Seiyu in Japan. It was founded in
1962 by sam Wilton. It has more than 10000 stores worldwide and supplies different kinds of
products to different populations of the various countries of the world. It recently entered the
market of Japan but it is not able to replicate its successful achievements in Japan as it did in the
USA and other developed countries.
This paper critically analyses the problems experienced by the company in Japan and the
reason for its failure in a particular country (Bonanno & Goetz, 2012). There are many research
projects available regarding the strategy and consequent success of Walmart in different parts of
the world. But there is a wide gap when the studies regarding the policy of Walmart in Japan are
concerned. The failure of Walmart is not well studied in any research conducted in the past. This
paper aims to fill this gap and present different reasons for the failure of Walmart in Japan. Such
a big corporate giant, having firm roots in the market of the USA gets failed in Japan. So it needs
a thorough research. this paper critically analyses the situation of the company in Japan and the
problems encountered by it while doing business in the market of Japan (Nassauer, 2018).
Section 2 Literature review
According to Fortune Global 500, Walmart is the largest company with over 2.3 million
employees and a revenue of over $ 500 billion in 2018. It has a worldwide presence and entered
into the market of Japan in 2002 with purchase of 6% stake in the company named as seiyu. Sam

Walton owns about 50% of the shares through holding company as well as individual holding
(Huang, 2012). The company is a big name in retail segments and has a brand image in the
countries where it operates. The company is given strong competition by other companies
working in the same segment. The toughest competition is given by the Amazon. Amazon is an
online store and doing best in the market so there are possibilities to consider and imitate the
policy of Amazon.
Section 2.1 primary research proposal
As mentioned above, there is a wide gap related to the failure of Walmart in Japan in the
context of studies and researches (Tupper, 2018). This paper aims to fill that gap. There are
different reasons for its failure which will be described in details in next sections (Lecavalier,
2010). The study aims to provide useful information for the scholars interested in Walmart. It
sheds valuable insight on the topic of failure of Walmart in Japan. The qualitative research is
used for the purpose whose exact reason is explained in latter part of the paper. This research
proposal will make Walmart to consider its policy and do a conclusive research taking the
valuable data from this study. The facts highlighted in the study can influence the decision
making process of Walmart. There are many other applications of a well researched document so
it can be used for various other purposes by the company.
Situation analysis
a) The globalization has increased the demands of the customers so there is the wide range of
expectations of the customers. At the same time, the competition is getting increased due to the
wide reach technology adopted in the 21st century (Robles, 2018). There is a number of