Critical Issues in Business Management: Drivers of Internationalisation for Walmart in India

Critical Issues in
Business Management
module

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Discuss and analyse the drivers of internationalisation for Walmart in India and its strategy so
far................................................................................................................................................3
The significance of the India market for Walmart's internationalisation strategy:.....................5
Possible challenges that Walmart faces in India going forward including sustainability. What
Walmart do to emerge as a strong player in the Indian Market..................................................6
Conclusion.......................................................................................................................................7
References ..................................................................................................................................7

Introduction
Business management is the organisation and coordination of the business activities. The
critical issues of the business is a opportunity or problem which is critical to the overall success
of the organisation. In order to raise funds from investors it is a process of offering securities. In
this report, Walmart is our chosen consideration which is American International retail
corporation which and it operates in a discount departmental stores, chain of hypermarkets and
grocery stores from United States (Agostini, Galati and Gastaldi, 2020). In this report the various
factors the drivers of internationalisation for Walmart in India will be discussed and analysed and
their strategies so far. Apart from this, the significance of India market for Walmart's
internationalisation strategy will be discussed. In addition to this, the various possible challenges
that Walmart can face in India going forward including sustainability will be explained and how
it can emerge as a strong player in the Indian market.
Main Body
Discuss and analyse the drivers of internationalisation for Walmart in India and its strategy so
far.
Walmart is an American International retail corporation which operates a discount
department stores, grocery stores and chain of hypermarkets from united states. In order to enter
in India the Walmart need to consider various factors and strategies to increase the market share
and profitability in the long run. Some of them are as follows and discussed in detail:
Large Customer Base: In India there is large consumer base as they easily adopt the new
product or companies in the market. Walmart offer the products at lower price to its customers
and also offers good quality products to its customers at an affordable prices. Walmart sells its
products directly to customers but in India it moved away from selling directly to customers by
opening cash and carry format stores (Halberstadt and et.al., 2019). The consumers of India get
influenced easily by the new products which is attractive, innovative and affordable to them. In
India the population is large and it is the essential factor which is necessary to be considered by
the company Walmart. I can increases the consumers base by selling its products at an affordable
prices. People of India always wanted to try something new such new and innovative technology