Marketing Strategy Analysis for Walmart

Running head: MARKETING STRATEGY ANALYSIS
MARKETING STRATEGY ANALYSIS
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MARKETING STRATEGY ANALYSIS
Introduction
The modern organizations are able to operate in the industry with the help of value
which is provided to the customers. The customers are able to play a pivotal role in the ways
by which organizations are able to increase levels of profitability. Multinational organizations
also need to provide effective value to the customers in order to improve their position as
compared to its competitors. The report will be based on the analysis of the internal and
external environment of Walmart and the ways by which the company aims at providing
value to the customers (Ethiraj, Gambardella & Helfat, 2018).
Walmart Inc. is a multinational retail based organization which has its origins in the
United States of America. The organization is known for operating a huge chain of
hypermarkets, and discount based stores in different countries. The headquarter of Walmart is
located in Arkansas and was established by Sam Walton in the year 1962. The organization
has been able to establish more than 11,000 clubs and stores in 27 countries of the world.
Walmart has been able to become the largest organization in world based on revenues which
are generated (Walmart.com, 2018).
SWOT analysis of Walmart
SWOT analysis of the organization will be helpful in providing insights related to the
external and internal forces which have proved to be significant in development of the
strategy of Walmart. The factors can however change with time and the levels of growth of
the company are also able to affect the operations of Walmart. The strengths of Walmart can
be useful in exploitation of different opportunities. The factors related to different aspects of
Walmart are thereby able to affect the leadership of the retail organization as well (Doz,
2017).

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MARKETING STRATEGY ANALYSIS
Strengths – The major strengths of Walmart are based on the size of the business
organization. The organization is thereby able to withstand various levels of threats the which
are posed by its competitors. The global size of the company is able to provide Walmart with
huge amounts of funds for its expansion and growth. The organization is provided with
effective levels of resilience from different market risks with the help of its efficient supply
chain. The high efficiency levels of the global supply chain are considered to be major
strengths of the organization (Ethiraj, Gambardella & Helfat, 2018).
Weaknesses - The generic strategy which has been implemented by Walmart has led
to a major weakness of the company. The low levels of profit margins are considered to be an
effect of the implementation of cost leadership based strategy. The minimization of selling
based prices of the company is related to the levels of reliance on the sales based volume. The
lack of effective competitive differentiators is a major disadvantage (Frynas & Mellahi,
2015).
Opportunities – The opportunities which are provided to Walmart are related to the
levels of expansion and improvement of different business based practices. The opportunities
provided to Walmart are thereby related to global situation of the economy. The expansion in
different developing countries is a major growth based opportunity for Walmart. The
organization can further improve quality of products in order to attract more consumers
towards the stores (Hanson et al., 2016).
Threats – Threats which are related to business operations of Walmart are based on
the condition of retail market and changes which have taken place in the consumer
perceptions. The changes in consumer demands can lead to implementation of changes in
different competitive strategies. The major levels of threats which are thereby faced by the
organization are also related to the lack of prioritization provided by Walmart to different