Corporate and Business Strategy for Walmart in Oman

CORPORATE AND BUSINESS STRATEGY

Executive Summary
The report would evaluate the business performance through the frameworks like PESTLE,
Porter's Five Forces and SWOT. It would also consider the corporate and business strategies
Walmart has followed in this market to gain competency over its rivals. Moreover, the
differentiation efforts of the brand in the chosen market would also be further determined herein.
Based on the above analysis, suitable recommended strategies would be discussed which would
help the report to derive an authentic conclusion.
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Table of Contents
1.0 Introduction................................................................................................................................4
2.0 Company and industrial analysis...............................................................................................6
2.1 PESTLE analysis...................................................................................................................6
2.2 Porter’s Five Forces...............................................................................................................9
2.3 Resource based view............................................................................................................11
2.4 SWOT analysis....................................................................................................................11
3.0 Identification of possible corporate strategies.........................................................................14
4.0 Identification of possible business strategies...........................................................................16
5.0 Selection and evaluation of strategies......................................................................................17
5.1 Evaluation of the corporate strategies..................................................................................17
5.2 Evaluation of business strategies.........................................................................................18
6.0 Recommendations....................................................................................................................20
7.0 Conclusion...............................................................................................................................21
References:....................................................................................................................................22
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1.0 Introduction
Effective business strategy always allows a brand to establish a clear comprehension of its
individual organization. In the statement of Argenti (2018), it can be noted that suitable corporate
and business strategy tends to facility management to focus on the exact criteria that business
requires in delivering the best performance, productivity and profit in the upcoming future. In a
similar context, Peng (2017) asserted that a perfect business policy could guarantee that
organizational resources have been used professionally. The instances of organizational
resources involve reputation in the marketplace, customer base, personnel, company patents, and
production processes and logistics workforces including the ones operating in the warehouses
and shipping partners. It is significant for management to establish effective business policies
that can use each of its business resources to gain a perfective competitive advantage over its
rivals (Rugman and Verbeke, 2017). Additionally, the perfect business strategy also benefits
develop new products that uphold and enhance companies’ market share in the sector and offer
the owner with a proprietary control over progressed technology in the chosen sector. The
incompetent usage of business resources can cost an organization unwanted expense, lose its
potential customers base and condense market share.
Wal-Mart Inc. is a multinational retail corporation headquartered in the USA. The brand has
been established in the year 1962 by Sam Walton. The brand is considered one of the most
leading retail giants in the global economy. It has also expanded its operational reach in the
Oman country as well. The present report aims to determine that Wal-Mart’s business and
corporate strategies in the market of Oman. The report would evaluate the business performance
through the frameworks like PESTLE, Porter’s Five Forces and SWOT. It would also consider
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the corporate and business strategies Walmart has followed in this market to gain competency
over its rivals. Moreover, the differentiation efforts of the brand in the chosen market would also
be further determined herein. Based on the above analysis, suitable recommended strategies
would be discussed which would help the report to derive an authentic conclusion.
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2.0 Company and industrial analysis
2.1 PESTLE analysis
Political
The political scenario in Oman is relatively positive for the industrial set up. It has been
identified that the governing authorities of Oman has joined with several international firms
involving World Trade Organizations, Free Trade Agreement, etc with the US and has initiated
amendments in the legal structure of the nation to meet certain requirements of globalization in
the world economy (Times of Oman., 2018). This approach has been effectively beneficial for
Wal-Mart and also other international retail firms to penetrate into this nation and run successful
operation by identifying the market trends. The political scenario is also quite open to the context
of diversification, hence, it allows every domestic and international brand to diversify their
business process by abiding the ethical standards (Times of Oman., 2018).
Economic
In the opinion of Fontana et al. (2017), the economy of Oman is considered as one of the highest
income economies in the entire Middle East province. It has been determined that the
international economy pertains to rise despite the unavoidable uncertainties in the US and also in
Europe and markets. However, Oman is far well forward to the rising global economies in terms
of its growth and also the average worldwide growth rate. This has been absolutely attributable
to the sturdy economic strategies of Oman (Epstein, 2018). This is also creative adequate space
for the business including Wal-Mart to expand their operational reach in the market with almost
low-risk estimations.
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