Marketing Principles in Practice: Retail Store Evaluation of Walmart

This report provides a retail store evaluation of a Walmart supercenter, focusing on the country club hills location in Chicago. It analyzes the in-store experience and how various retail atmospheric elements impact customer shopping. The report highlights the competitive red ocean environment of supermarkets and strategies used to attract customers, such as store layout, lighting, interior design, and color themes. It details the arrangement of different sections like home, fashion, dairy, and grocery based on customer preferences and strategic placement to encourage purchases. The report also mentions customer service initiatives like 'check-out with me' and same-day grocery delivery, concluding with an overview of how these strategies enhance customer satisfaction. Desklib provides access to past papers and solved assignments for students seeking further assistance.

Marketing Principles
Retail Store Evaluation

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
The report will be portraying focus on the retail store evaluation of Walmart, which is an
American retail corporation operating chains of supermarkets. The research will shed light on in-
store experience of the country club hills, Chicago super center depicting how retail atmospheric
elements affects the shopping experience.
MAIN BODY
The report lays emphasis on the visit to the country club hills, Chicago Walmart store
(Courtemanche, and Carden, 2011). Business of supermarkets are mainly characterized by red
ocean competition as, the retailers and companies try to position themselves in market by
overlooking various approaches and policies which lay emphasis on customer’s subconscious
mind in order to enforce him to face the supermarket experience again and again, because they
are facilitated with all the essential commodities available at the same place at reasonable
costing.
The store has a large build up area with a vast entrance and exit doors side by side, with bright
lightning’s, light, store display and interior designing, color theme plays a prominent role on the
psychological state of customers and result in increasing sales. There are different portions
assigned for different commodities. There is a home section in which all the home accessories
are found which covers all the things that are required for a household. Besides that, a fashion
portion is found which contains all the clothing's(formal/informal), accessories and shoes for
males and females. Attached to it, is kid section in which all the necessities from infant to 14
years of kids are found. On the right-hand side is the dairy section accompanied by it is the
grocery section where mostly each and every item may be found. The stock was mostly filled
there was hardly any section found which was empty. On every section there were 2 to 3 sales
associate for helping the customers, with smiles on their faces (Bonanno and Goetz, 2012).
The sectioning of all the commodities were decided on the basis customer preferences like home
and fashion is placed together for the strategic purpose of encouraging customers to check the
stock and then have urge to buy it, as consumers have this tendency. The toy section is placed
near to the kids clothing section so that the small ones force their parents to buy them the
product (Pippert and Zimmer Schneider, 2018). The feel of the store is very pleasing, they create
festive themes like on Christmas the whole store is filled up with Christmas goodies and
apparels.
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The store facilitates customers with the check-out with me facility which strategically
positioning sales associates all through the store with hand held devices which can process
customers purchase anywhere in the market and reducing their waiting time of the customers in
long queues.
They have brought another new feature same-day grocery delivery which ensures same
day delivery to customers by trained personal shoppers.
CONCLUSION
The report has concluded about the retail store evaluation of the Walmart store and shed
light on the customer experience of the store. It has also laid emphasis on the marketing
strategies and techniques to attract customer's and enhance their shopping experience, It depicted
the new strategies adopted by supermarket chain for customer satisfaction.
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REFERENCES
Books and Journals
Bonanno, A. and Goetz, S. J., 2012. WalMart and local economic development: A
survey. Economic Development Quarterly. 26(4). pp.285-297.
Courtemanche, C. and Carden, A., 2011. Supersizing supercenters? The impact of Walmart
Supercenters on body mass index and obesity. Journal of Urban Economics. 69(2).
pp.165-181.
Pippert, T. and Zimmer Schneider, R., 2018. “Have you been to Walmart?” Gender and
perceptions of safety in North Dakota boomtowns. The Sociological Quarterly. 59(2).
pp.234-249.
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