Walmart Stores Business Strategy

Running head: WALMART STORES BUSINESS STRATEGY
Walmart Stores Business Strategy
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Institution

WALMART STORES BUSINESS STRATEGY 2
Overview
Walmart Stores is a publicly-traded company with its headquarters in Bentonville, US.
The company was founded in 1962 and has its presence in over one hundred countries across
the globe. Walmart deals operate in the retailer industry in consumer products, pharmacy,
wireless, and financial services. The store is one retailer globally in terms of employment and
market capitalization (Walmart, 2019). The company has employed over 2.2 million people
in four divisions namely: Walmart US., Global eCommerce, Sam’s Club and Walmart
international. Likewise, Walmart’s market capitalization is US$340.9 billion. Walmart faces
intense competition from Target, Costco, Lowe’s, Kroger, and Amazon.
Walmart’s vision and mission statements
Vision statement: “Be the destination for customers to save money, no matter how they want
to shop.”
Mission Statement: “To save people money so they can live better.”
A vision statement establishes the long term objectives for a company. Walmart's
vision statement helps the company to identify itself as customers’ preferred shopping
destination. The vision statements meet all the merits of a vision statement, as outlined in
Table 2.1. Walmart’s vision statement stipulates its desire to be a market leader based on
components of affordability, convenience, and customer-oriented (Kirkpatrick, 2017). The
company understands how cost impact customers purchasing power. The concept of
affordability is used to communicate product pricing in its stores compared to other stores.
Walmart seeks to provide convinces to its customers by providing products that meet all their
needs and preferences. Moreover, the statement is short, precise and memorable to customers
(David & David, 2014).