Walt Disney Company: Strategic Management

Running Head: WALT DISNEY COMPANY 0
Strategic Management
Student Details
1/16/2019

Walt Disney Company 1
Contents
Introduction................................................................................................................................2
Disney’s Operating Landscape..................................................................................................3
Corporate Level Strategy of Disney.......................................................................................3
Business Level Strategy of Disney........................................................................................4
Disney – A Five Forces Analysis...............................................................................................4
Disney - Business Level Analysis..............................................................................................7
Disney Strategic Intent...............................................................................................................7
Conclusion..................................................................................................................................9
References................................................................................................................................10

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Introduction
Disney is kingdom of entertainment which is founded in 1923 by Walt Disney and Roy O.
Disney. Through its creativity and vision it never stops to surprise us. The wonders that
Disney has brought for the people are efforts and vision of leadership of Disney which strive
to foster innovation, generate creativity, and utilize latest technologies (Ayodele, 2015).
Disney is a combination of multinational and cross cultural platform. Disney has a wide
range of business that includes resorts and parks, media networks, consumer products,
interactive media, and studio entertainment. Disney is currently running its business in
around 40 countries and issues like environment, labour, philanthropy, ethics, and many other
are taken seriously by the company (Chen, 2018). It is not possible to write down the vast
success story of Disney in few pages but here are some of the important facts and statistics
about Disney are listed below that provide an overview about the company:
 Disney was founded on 16 October 1923;
 Products of Disney includes parks, publishing, web portals, cable television, video
games, radio, films, music, and broadcasting;
 Around 180,000 employees works for Disney;
 Its total income is around US$8.38 billion;
 It has total assets of US$88.18 billion (Hebert, 2013).
As mentioned above Disney is divided into various divisions, features of each division are
described below:
 Parks and Resorts: it has cruise line, theme parks, and other travel related assets;
 Studios: it includes music, film, and theatrical divisions of company;
 Media Networks: it includes television properties of company;

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 Interactive Media and Consumer Products: it produces clothing and toys as well as
Disney’s social media, internet, virtual worlds, mobile, and computer games
operations (Opentextbc, 2018).
Disney’s Operating Landscape
In this topic, it is described the strategies that Disney Walt company adopted in different
segments and levels of its business (Williams, 2017).
Source: (Anna et al., 2017)
Corporate Level Strategy of Disney
It is mentioned above that Disney operates in different divisions. Operations in different
divisions are different but the core strategies of all these business units are united as
represented by the mission statement of Disney which says “the mission of the Disney Walt
company is to be on top in providing and producing entertainment and information”.
Everything that Disney carries out aims to achieve mission of Disney (Barnes, 2016).