Walt Disney's CSR Initiative for Forestation: A Case Study

In Society

TABLE OF
CONTENT
⊡ INTRODUCTION
□ About case study
□ Walt Disney corporate social responsibility policy about
□ Walt Disney doing to encourage corporate social responsibility
□ Positive and negative impacts of two of Disney corporate social
responsibility initiative
⊡ CONCLUSION
⊡ REFERENCES
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INTRODUCTION
⊡ It is a creative way to promote film which is regarding forestation. Through this film there is
taken initiative to plant more trees within Brazilian Atlantic Forest which is only 7% of the
forest remaining (Ferguson, Kelly and Pink, 2021). Here, the number of ticket will decide
the number of planting tree.
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ABOUT CASE STUDY
⊡ This is the case study which is about planting tree in large number and to create the
awareness about the planting tree for the forestation.
⊡ In this, case study there is described that Walt Disney company is releasing a film Earth
which is about the environment and forest. It has said there the number of ticket sell out is
the number of tree which will be planted within Brazilian Atlantic Forest.
⊡ This will allows to change the way to count the planted number of tree which will be based
on number of ticket sold rather than number of trees (Nayyar, 2019).
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