Film Industry Leadership: A Strategic Analysis of The Walt Disney Co.

This presentation provides a strategic analysis of The Walt Disney Company's leadership in the film industry. It begins with an overview of the company, highlighting its mission, diversification, and international expansion. A SWOT analysis is conducted to assess Disney's strengths, weaknesses, opportunities, and threats. The presentation concludes with strategic recommendations for Disney, focusing on R&D in storytelling through technology, digitizing content, global expansion, social media partnerships, reaching the next generation, creating an online world, and diversifying the target audience. The analysis references academic sources to support its findings and recommendations. Desklib offers a wide array of similar resources for students.

Strategic
Management

Industry Chosen
Film Industry
Consists of the commercial and
technological institutions of film making.

Strategic Research and
Industry Analysis
• Industry Leader
The Walt Disney Company
Mission- “To be the leading producers and providers of
information and entertainment that excels in being
international and diversified.” (Karadjova & Mujtaba, 2016)
Reason-
• World’s largest media conglomerate
• Diversification (Watts, 2013)
• International expansion
• Family entertainment

Company Overview
• Founder- Walt Disney (1901- 1966)
• Founded on- 16 October 1923
• Earlier known as- The Disney Brothers Studio (Madera,
2013)
• Disney resorts- In Florida, California, Tokyo, Paris, Hong Kong

Contd..

SWOT Analysis
SWOT analysis on The Walt Disney Company

Strategic Recommendation
For Walt Disney
1. R&D into storytelling to the children through technology
2. Digitize content in order to utilize technology and to lower the costs
3. Increase in Global expansion
4. Sign Deals with Social Networking Sites to Stream Content.
5. The company must reach out to the next generation
6. It must start an online world
7. Diversify target audience

References
• Karadjova-Stoev, G., & Mujtaba, B. G. (2016). Strategic human
resource management and global expansion lessons from the Euro
disney challenges in France. The International Business &
Economics Research Journal (Online), 15(3), 79.
• Watts, S. (2013). The magic kingdom: Walt Disney and the
American way of life. University of Missouri Press.
• Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., & Buckley, N.
(2015). Strategy, not technology, drives digital transformation. MIT
Sloan Management Review and Deloitte University Press, 14.
• Madera, J. M. (2013). Best practices in diversity management in
customer service organizations: an investigation of top companies
cited by Diversity Inc. Cornell Hospitality Quarterly, 54(2), 124-135.
• Elnaga, A.A. & Imran, A., (2014). The impact of employee
empowerment on job satisfaction theoretical study. American
Journal of Research Communication, 2(1), pp.13-26.

Thank You