This presentation focuses on the strategic management of The Walt Disney Company in the film industry. It includes an industry analysis, company overview, SWOT analysis, and strategic recommendations for global expansion and diversification. The presentation suggests R&D into storytelling through technology, digitizing content, signing deals with social networking sites, and diversifying target audience as key recommendations for the company.

STRATEGIC MANAGEMENT LEADER/LAGGARD PRESENTATION ASSIGNMENT

Choose an industry and conduct strategic research and industry analysis to identify the industry leader and laggard. Perform SWOT analyses on both companies.

Explore the strategic management of The Walt Disney Company in the film industry. Learn about their SWOT analysis and strategic recommendations for global expansion and diversification.

Strategic Management in Film Industry: A Case Study of Walt Disney

Strategic Management in the Film Industry: A Case Study of The Walt Disney Company

The SWOT analysis of Disney highlights the strengths, weaknesses, opportunities, and threats of the company. The positive brand image and financial strength have created scopes and opportunities for the business to excel in terms of revenue generation and for attaining competitive advantage in business. With character merchandise and licensing, new scopes are created for business expansion. The company produces live action and animated motion pictures, direct to video content along with musical recordings and live stage plays to increase client retention. Disney owns and operates the ABC Television network to reach most of the households in the United States. However, the loss of many subscribers at ESPN, high competition level with the presence of new entrants into the market, and technology disruption could also affect the business function and hinder the production of animated movies and live action series too.

SWOT Analysis of Disney: Scopes and Opportunities for Business Expansion

This presentation discusses the sale of Nestle products and their marketing plan. It covers the company background, the role of team members in the project, the company's mission and vision, the market plan, and planning strategies. The conclusion highlights the effectiveness of the marketing plan in capturing the market.

Strategic Management in the Film Industry: A Case Study of The Walt Disney Company

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SWOT Analysis of Disney: Scopes and Opportunities for Business Expansion

Sale of Nestle Products

Strategic Management in the Film Industry: A Case Study of The Walt Disney Company

End of preview

SWOT Analysis of Disney: Scopes and Opportunities for Business Expansionlg...

Sale of Nestle Productslg...

SWOT Analysis of Disney: Scopes and Opportunities for Business Expansion

Sale of Nestle Products