Strategic Management in the Film Industry: A Case Study of The Walt Disney Company
Choose an industry and conduct strategic research and industry analysis to identify the industry leader and laggard. Perform SWOT analyses on both companies.
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About This Document
This presentation focuses on the strategic management of The Walt Disney Company in the film industry. It includes an industry analysis, company overview, SWOT analysis, and strategic recommendations for global expansion and diversification. The presentation suggests R&D into storytelling through technology, digitizing content, signing deals with social networking sites, and diversifying target audience as key recommendations for the company.