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Strategic Management in the Film Industry: A Case Study of The Walt Disney Company

Choose an industry and conduct strategic research and industry analysis to identify the industry leader and laggard. Perform SWOT analyses on both companies.

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Added on  2023-06-12

About This Document

This presentation focuses on the strategic management of The Walt Disney Company in the film industry. It includes an industry analysis, company overview, SWOT analysis, and strategic recommendations for global expansion and diversification. The presentation suggests R&D into storytelling through technology, digitizing content, signing deals with social networking sites, and diversifying target audience as key recommendations for the company.

Strategic Management in the Film Industry: A Case Study of The Walt Disney Company

Choose an industry and conduct strategic research and industry analysis to identify the industry leader and laggard. Perform SWOT analyses on both companies.

   Added on 2023-06-12

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Strategic
Management
Strategic Management in the Film Industry: A Case Study of The Walt Disney Company_1
Industry Chosen
Film Industry
Consists of the commercial and
technological institutions of film making.
Strategic Management in the Film Industry: A Case Study of The Walt Disney Company_2
Strategic Research and
Industry Analysis
Industry Leader
The Walt Disney Company
Mission- “To be the leading producers and providers of
information and entertainment that excels in being
international and diversified.” (Karadjova & Mujtaba,
2016)
Reason-
World’s largest media conglomerate
Diversification (Watts, 2013)
International expansion
Family entertainment
Strategic Management in the Film Industry: A Case Study of The Walt Disney Company_3

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