Marketing and Strategic Consultancy for Water-Bottling Factory

Water-Bottling Factory’s Marketing
and Strategic Consultancy
Student Name:
Student ID:

Overview of the Presentation
• Introduction
• #Question 1: A brief assessment of the Saudi Bottled
Water sector landscape. What are the key strategic
insights/ opportunities? Strategic Choice
• #Question 2: Would you advice our client to invest in this
sector?
• #Question 3: What will be your strategic choices (e.g.
which geographic areas, target customer segments,
product category, stages of value chain, distribution
channels, geographical areas will you play in)? Why?
• #Question 4: How do you plan to win (e.g. differentiation
vs cost leadership/ focus, operational excellence-customer
intimacy-product innovation/leadership, etc.)? Why?

Overview of the Presentation
• #Question 5: What will be your marketing strategy (target segment
understanding, 7Ps, communication plan & budget, etc.)?)? Why? What
communication platform would you recommend (e.g. health platform?
Vitality platform? Etc.). Why?
• #Question 6: What will be the implementation plan & what will be the
required budget?
• #Question 7: What will be the expected revenue pursuing the above
strategy?
• #Question 8: If the client does not approve your above strategy
because he does not want to pursue the strategic choices you made, &
if he wants to hear from you an alternative route, how would you
change your strategic choices in question 3? How would your
marketing strategy change? Just highlight the key areas of differences
with solid examples, NO NEED to develop full, alternative marketing
strategy.
• Recommendation and Conclusion
• Reference

Introduction
• Setting up water bottling Company in Saudi Arabia offers
immense opportunities.
• Strategic choices for the new Company’s entry needs to
be determined.
• Communication and marketing plan has to be ascertained

Introduction continued....
• The kingdom is the largest consumer of
desalinated water worldwide with sales
increasing during the summer, Ramadan,
aumrah and Haj seasons due the hot
weather at least for the coming five years.
• Bottled water drink consumption per
capita is high.

Introduction continued....
• Bottled water value sales forecast annual
growth is increased due to
▫The growth in the population,
▫Increased awareness of the importance of
drinking clean and safe water

Introduction continued....
• With expected bottled consumption of
water forecasted to rise, more and more
industry players especially from food and
beverage industry is entering this market.
The below graph depicts a rising
consumption pattern of drinkable bottled
water.

#Question 1: A brief assessment of the Saudi Bottled
Water sector landscape. What are the key strategic
insights/ opportunities?
• Political Factors: The government in is supportive of any
businesses that are being established.
▫ limited political intervention allowing businesses to operate
easily.
• Economic Factors: The government is providing impetus for
establishing and promoting growth private business and
entrepreneurship to deal with unemployment related challenges.
• Social Factors: Young population, who can easily be employed,
is present in the country. Once the water bottling plant is
established it can easily attract youth to work at the factory.