Ways to Assess Information to Start a Business

Added on - 06 Jan 2020

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MANAGING COMMUNICATIONS,KNOWLEDGE ANDINFORMATION
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1................................................................................................................................................11.2................................................................................................................................................21.3................................................................................................................................................21.4................................................................................................................................................32.1................................................................................................................................................32.2................................................................................................................................................42.3................................................................................................................................................52.4................................................................................................................................................5TASK 2............................................................................................................................................53.1................................................................................................................................................53.2................................................................................................................................................63.3................................................................................................................................................63.4................................................................................................................................................74.1................................................................................................................................................74.2................................................................................................................................................84.3................................................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONIn today’s globalised world, it is necessary that all communication channels areappropriately planned, implemented, controlled and evaluated so that the best one can be chosenwhich would prove to be beneficial for the business. When communication is well managed inthe organisation, it helps in developing effective business strategies and in making suitable aswell as fruitful decisions by which firm can survive with sustainability in the long run (Black,Clemmensen and Skov, 2010). In the present report, Classic Food Shop has been chosen that isserving its consumers of Spain with high quality food and beverages items. It is planning to opena new shop to target new markets so that scope of business can be increased. Present report willinclude the discussion on the ways to assess information and knowledge needs to start-up abusiness. Also, strategies will be created to increase personal networking so that involvement ofworkers in decision making process can be enhanced. Apart from that, communication processeswill be developed along with improving systems relating to information and knowledge.TASK 11.1At three levels, decisions are taken in the firm, that is, strategic, tactical and operational.Thus, it can be said that there are three types of decisions that are being taken by themanagement of Classic Food Shop at different levels for start-up of new business. Thesedecisions are explained as follows:Decisions at higher level of management– With taking into consideration the ClassicFood Shop, at this level, they are the top authorities of organisation who take decisions withrespect to develop competitive strategies and making different rules and regulations for theemployees of firm. Also, top level managers set company policies with emphasising on allinternal and external factors (Strategic Decisions - Definition and Characteristics, 2016).Decisions at middle level of management– In Classic Food Shop, middle level managerstake the decisions with regard to implement all policies made at strategic level. Thus, it is theirresponsibility to delegate roles and responsibilities to employees in all departments so thatframed policies and plans can be executed in a proper way.1
Decisions at lower level of management– This is the stage where all plans are finallypractically implemented by the workers. Making them work in a manner that the set goals offirm will be achieved is the responsibility of supervisors at operational level (Yates and Paquette,2011). Managers at lower level of management take decisions like scheduling the tasks ofworkers and interpreting the needs and requirements of consumers.1.2Being in the food and beverage industry where demands of customers get changed at avery fast pace, management is required to have both internal and external information andknowledge to start-up a new business. With the help of PESTLE analysis, external informationcan be gained, that is, political, economic, social, technological, legal and ethical environmentsof market in which Classic Food Shop is planning to get opened. On the other hand, internalinformation about business is also required that can gained through making SWOT analysis thatwill help the organisation in knowing their strengths, weaknesses, threats and opportunities(Holsapple, 2013). Accordingly, the firm can make their plans to open a new shop of qualityfoods. Apart from that, at three levels of management, different knowledge and information willbe required to make the decisions. At strategic level, Classic Food Shop will need to conduct amarket survey so that changing trends of consumers as well as their tastes and preferences can beknown before start-up of the new business. However, at tactical level, information aboutavailable and needed resources to implement the set plans to open a new shop will be required.In accordance with that, allocation of resources in different departments by the managers will bedone (Borghoff and Pareschi, 2013). At operational level, knowledge and information about alltools and techniques will be required through which the plans will be performed into actions.1.3Various internal and external sources will be required by the Classic Food Shop to start-up a new business in the market. Some of them are like:Internal sources:Staff members of the organisation are internal sources who canprovide relevant and valuable information.Meetings with employees of Classic Food Shop can prove to be helpful as in this,they would provide different views and opinions with the help of which2
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