Marketing Plan: Exporting Fabric to David Jones Company - Strategy

This report presents a comprehensive marketing plan focused on the timely export of high-quality fabric to David Jones Company. The plan emphasizes standardized products and a strong brand image to meet the company's demand for luxury fabrics. It outlines a step-by-step implementation strategy, including business plan initiation, target market analysis, expert hiring, budget planning, production processes, software development, promotion, distribution, and sales. Each activity is assigned a specific time period, responsible authority, and objective, ensuring efficient execution and control. The report also highlights the importance of time-to-time tracking, assigned responsibilities, and regular meetings to address any deviations and maintain the plan's effectiveness. References to relevant marketing literature such as Fine (2017) and Wood & Jobber (2016) are included to support the strategies.

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Marketing

Marketing plan
Goals and objectives
The goal of the company is to ensure the timely export of the fabric to David Jones Company.
We will also ensure to keep the delivery of high quality products through standardised
products (Wood, and Jobber, 2016). The other market is selected due to its unique offering
and strong brand image. The goal is to satisfy the demand of David Jones Company demand
by producing the luxury fabrics of different variety.
Implementation and control for exporting the fabric in Australia to
David Jones Company
Activity Time Period Authority Objective of
Growth
Concerned
Department
Business Plan
Initiation
1 month Marketing
Manager
Increase the
number and
delivery of the
products to the
company timely
and at
appropriate
place.
Marketing
Department
Analysis of the
target market
15 days Research
manager
Analyse the
demand of the
company where
delivery is
required to be
done
Department of
Research and
Development

Hiring the
expert
10 days HR manager The hiring of an
expert for
delivery. The
expert will
ensure the
proper checking
of the product
requirement in
the export
company. He
will be
responsible for
asking their
needs and
further
preparing the
plan by
communicating
it with the
production
department.
Department of
Human
Resource
Budget Plan 1 month Financial
Manager
Analysis of
financial
requirement that
is required for
making the
product. this
department will
responsible for
deciding the
amount of one
product by
Department of
finance

seeing the cost
of the product.
Process and
starting of
Production
1 month Head of
Production
Provide best
quality of the
fabric. The
production
manager will
check how the
production is
going. He will
also be
responsible for
giving the
instruction.
Department of
Manufacturing
Development of
Software
2 month Designing
Experts
Introduce smart
technology for
the product
produce
Information
Technology
department
Promotion and
advertisement
1 month Marketing
Manager
Aware about the
product to the
respective
company at the
maximum level.
It will be ensure
to aware the
target market
related to the
products.
Department of
marketing

Distribution of
the product
1 month Manager of
supply chain
Ensuring the
availability of
product in every
outlet and store
of the company
proper delivery
of the product
will be seen in
order to keep the
quality and
amount of
product up to
date.
Department of
Supply
Department
Sales 1 month Sales Manager Selling of the
product offline
to make best use
of the product in
front of
company.
Selling
Sales
Department
In this way, the execution and implementation of above plan step-by-step will ensure the
timely and proper delivery of the product. Time-to-time tracking of the activities will be done
in order to ensure the correct working. Every member will be appointed on different position
with certain responsibilities. In order to ensure the working in right direction, meeting be
done in order to discuss any deviation and suggesting them to correct those deviations (Fine,
2017).

References
Fine, S. H. (2017). A Generic Social Marketing Plan. In Marketing the Public Sector (pp.
289-300). Routledge.
Wood, M.B. and Jobber, L., 2016. The marketing plan handbook. Pearson.