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Assignment Marketing Strategy Report for NEXT PLC

   

Added on  2019-12-28

6 Pages743 Words180 Views
E-BUSINESS
Assignment Marketing Strategy Report for NEXT PLC_1
Table of ContentsINTRODUCTION...........................................................................................................................3Retaining competitive advantage................................................................................................3Different types of business model...............................................................................................3Use of Web 2.0............................................................................................................................4CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
Assignment Marketing Strategy Report for NEXT PLC_2
INTRODUCTIONIn the present era, internet played a significant role in the success of a business unit. Thisreport is related with the web 2.3 and its use in the digital business model in order to attaincompetitive advantage over rival business organization (Bélanger,and Crossler, 2011). Retaining competitive advantageInformation technology today is a knowledge capital issue which can create a need ofbusiness transformation form traditional to digital platform. There are various E-commerce startups which can create a serious issues for the large business organization like NEXT PLC.Therefore. The cited company required that to use innovative tools so that they can attract largenumber of customers from the market (Ifinedo, 2011). According to the data from higherauthorities approx. 90 percent population of United Kingdom are using internet. It is goodopportunities for NEXT PLC is to use E business platforms so that they can provide competitivesuperiority to their business unit in the market. Different types of business modelThere are various E-business model which can be used by NEXT PLC in order to attaincompetitive advantage as given below:B2BIn this business model the trading activities of goods and services betweentwo corporate units. It is a business model which enables a business tointeract with another business entity. NEXT PLC can use such platforms inorder to increase their market share and sell their products to small retaileracross the world (Casadesus-Masanell,and Ricart, 2010). B2CThis is another business concepts where a company can sell their productsdirectly to its final consumers. This model is popular day by day due to itscost effectiveness. NEXT PLC required to launch an attractive E-platform fortheir internet customers. There are large number of customer which areunable to come their physical store due to several reasons. The cited companycan promote their online portal and provide goods at the lower prices.
Assignment Marketing Strategy Report for NEXT PLC_3

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