Optimizing Business for B&B Services

The report discusses how B&B can attract a wide rate of customers by making involvement of a website and application. With these means, customers can easily find and investigate different operations and processes. Promotional activities like SEO and social media networking increase popularity, leading to increased customer satisfaction and maximized productivity.

Web Developments

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MARKET RESEARCH...................................................................................................................1
Overview of Market research and analysing gap........................................................................1
Business Objectives....................................................................................................................1
Optimising online search and booking functionality/ analysis...................................................2
Competitor analysis.....................................................................................................................2
Ethical considerations ................................................................................................................3
REQUIREMENT SPECIFICATION..............................................................................................3
Advertising business analysis.....................................................................................................3
SWOT Analysis.........................................................................................................................3
Strength.......................................................................................................................................3
Functional and Non Functional...................................................................................................4
Use case diagram.........................................................................................................................4
Product Backlog..........................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Book and Board (B&B) is considered as a high street travel agency that focuses on
providing three types of services to its customers in order to attract a wide rate of customers. The
three types of services include travel plans, hotel and travel packages and along with that, there
are complete holiday packages as well which includes all the basics as hotels, flights etc.
Although there are enormous number of services being provided by B&B, still, there is a need to
take the business online by various means such as through means of social media networking,
websites and applications. The report will cover market research and requirement specification
in a way that it can help B&B to go online, thus easing all the processes and providing flexibility
to customers as well.
MARKET RESEARCH
Overview of Market research and analysing gap
B&B focuses on providing a variety of services but somewhere lacks in online
processing of services and functions. There are various ways that can be included by B&B in
order to implement changes that can seem more attractive and reliable to customers. Enormous
travel agencies are performing various operations to compete and excel in the market place so
that they can be able to achieve a higher rate of customers. A gap that can be observed with
B&B is that although there are a variety of services available that can seem attractive enough for
the customers but still, process of recording information of customers and scheduling is being
done manually, which is quite time consuming (Brown, 2017). Also, they want to go online so
that it can eb easy enough for the customers to visit for different hotels, flights and other required
options. So, for that they have opted for some recommendations as websites, applications or
promoting the same by means of social media networking.
Business Objectives
The business objective of B&B is to involve online ways to move to an online processing
procedure in which they can be able to provide all their information, travel packages and other
details to customers by means of website and application. It is because their services are efficient
enough to attract attention of customers but they need a way so that they can achieve a better
promotion rate thus, be able to expand their operations on a wider basis. This will help B&B to
gain much satisfied customers and a higher productivity rate as well.
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Optimising online search and booking functionality/ analysis
B&B can ensure developing and implementing their website and application so that it
will cover every single requirement of the customer when they visit some travel website for
booking and other functions. B&B also has partnership with hotels and airlines in some
destinations. Therefore, they can also involve their offers, discounts in their website so that
customers can get all functions in one place only. By means of application or website, customers
can be easily able to book their tickets and access other functions. This can be considered as a
very feasible option for customers. Then, for promotion, B&B can implement search engine
optimization because this is considered as one of the effective ways to promote. In this, B&B
have to visit some popular websites and there, copy the link of their own website. When people
will visit those websites, there might be a possibility that they will visit on the link pasted as
well. Therefore, it will increase the rating of B&B.
Competitor analysis
Different companies of B&B involves Trivago, Expedia etc. That has involved a variety
of functions and operations so that it can be easy enough for the customer to search for flights,
hotels and other options. These companies perform all the operations digitally and already have
well maintained websites and applications (Understanding online travel agencies cost drivers and
ways to optimise business, 2010). By means of these websites and pplications, customers can
easily access the same on their mobile phones and can check the hotels, flights etc. According to
their requirement. There are various feasible options available so that customers can filter them
on basis of cost, type. So, B&B can also ensure all these factors and on the basis of current need
of market, they can also make proper changes. B&B can develop a website of their own in
which they can include all the details of services they provide, different tour packages, details
about their complete holiday package and many more. Also, they can develop an application, so
that it can be easy enough for customers to access different types of information regarding hotels,
rooms, flights and many more. By means of website and application, customers can be able to
check various offers and deals by B&B. So, this will however make B&B capable enough to
compete with the challenges and competitors in market place. Then, after implementation of
website and application efectively, they can also promote their services by social media
networking because it is obvious enough that more than half of the population have access to
social media websites. Therefore, this can be considered as an efficient option to promote their
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services and products. Therefore, by means of social media networking, B&B can be able to
achieve the attention of people, thus a higher arte of productivity.
Ethical considerations
Ethics are considered as the norms that can help B&B to consider the factors while
involving online ways and procedures. This will help them to analyse what is actually required
and can prove better for the company. While promoting services also, B&B can focus on the
social media websites or other different pages that are popular enough ebcause by promoting the
same in the least popular websites can be considered as a waste. Therefore, B&B can focus on
these factors. Also, after a well promotion, B&B can monitor the performance of website by
checking its ratings. This will help B&B for a successful evaluation of the performance so that if
there is a requirement to amke some changes, they can be implemented as soon as possible. This
can surely help B&B to attract a wide range of customers, thus having an effciciency in their
processes and operations.
REQUIREMENT SPECIFICATION
Advertising business analysis
SWOT Analysis
Strength
One of the strengthening factor of B&B after involing online processing such as website
and application, will be that it can be able to expand the overall rate of their services and can
cover a wide network. Therefore, by this way, more customrs will be satisfied with the
operations of company and it will increase the productivity of B&B.
Weakness
As there is a huge rate of competition between travel agencies and many of them involves
online marketing tools etc. for promotion of their services. But B&B has initiated website
processing now, so because of this, it may take some time to reach that level in market place and
it can affect the productivity rate as well. Therefore, this can be considered as a weakness that
B&B may have to go through.
Opportunities
Allt he travel agencies are imvoling various methods and techniques to attract customers,
so B&B can also involve various tools such as SEO etc. So that they can also be capable enough
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of promoting their services and operations (Aul and Roth-Berghofer, 2015). Therefore, this can
be considered as an opportunity for them to involve such tools and increase the visibility arte of
the website and application.
Threat
As B&B is implementing website and application for customers so that they can access
and complete their requirements such as booking of flight tickets etc. The competitors can make
sure to involve some ways to let B&B down. It can be any strategy or technique for attarcting
customers of B&B as well. Therefore, this can act as a threat. Therefore, B&B can make sure to
involve sufficient ways so that their operations and functioning cannot get affected by those of
competitors.
Functional and Non Functional
B&B deals with three types of services which involves travel plans, packages of hotel,
travel and complete packages as well. Therefore, it is very important for B&B to analyse that
what factors will be considered while the implementation of website, application and during
promotion of the same. Functional requirements of B&B involves the properties of their services
and factors that have been already achieved whereas non functional requirements focuses on
character of the service that how reliable it is and till what time, it can act usful enough to cope
with the requirements of the customers in market place (Veltri, Shimy and Broderick, 2018). A
proper analysis can be done ensuring to cover the actual scope of B&B. A use case diagram will
help in reflecting the functional and non functional requirements of B&B and it is being
demonstarted as below:
Use case diagram
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This is the use case diagram which represents the functional and non functional
requirements of their operations and services. The website of B&B will be including all the
services briefly explaining the benefits of each, so that it can be termed easy for customers to
choose what they actually want to. As there are three types of services provided by B&B, so all
these are represented in the use case diagram of the same. Also, B&B has partnership with some
hotels and flights, so can also include related discounts and offers on the website. This can be
considered as an attractive option for B&B to attract customers. This can prove as a beneficial
factor for B&B as well. It is because when they will include their flight and hotel details on their
website, it is a sort of promotion to them as well (Ha, Chung and Lim, 2017). Therefore,
invovling a website and carrying out the further processing by that means is actually considered
as a very essential factor that can help B&B to attract wide variety ofr customers, thus a higher
arte of productivity as well.
Product Backlog
Product backlog is considered as a to do list which is given an efficient arte of priority
(Hampson, 2018). It involves various items but the most important ones are being accessed on
the top. By this way, B&B will stay sure of the factors that they have to deliver first to the
customers. Two essential aspects that are required for product backlog involves requirements and
roadmap. Role of roadmap is breaking up of the operation and then, each of operation will be
having some specific requirement. B&B can also build the product backlog as it is effective
enough but maintaining it on a regular basis is important so that an approrpiate rate of balance
between different operations can stay maintained.
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This is the product backlog of B&B in which all the factors on priority are considered on
top. In case of customers and user management, first the user have to create an account on the
application to access the services. Unlike it, user can access all the services on website as well.
On the basis of priority, all items have been stored on the stack. In case of tarvel reservations,
user have to book the flight tickets for the one they have planned. Then after reaching the
destination, second priority will be a place to reside. For that, customer have to book a hotel.
Similarly, in case of the display of promos, offers and discounts by B&B, on the website and
application, they can provide the information. It will help customers to choose even more easily
(Alexander and Walker, 2016). Also, this can be considered as an attractive process that can help
B&B to attract wide rate of customers, thus satisfyting them and their needs. So, in product
backlog, all the factors that are on priority will be kept on top and similarly the whole list will be
prepared.
CONCLUSION
It can be concluded from the report that B&B after making involvement of a website and
application, can attracta wide rate of customers. It is because by these means, the customers can
be able to find and investigate different operations and processes more easily. Then, with the
help of various promotional activities like Search engine optimization, social media networking
etc., they can increase the popularity of their services and processes, leading to an increased
satisfaction rate of customers and a maximized productivity as well.
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REFERENCES
Books and Journals
Alexander, L. and Walker, G., WARHEAD Inc, 2016. Backend-to-frontend website
development. U.S. Patent Application 14/635,821.
Aul, V. and Roth-Berghofer, T., 2015. Towards experience management for search engine
optimisation.
Brown, N., 2017. Updating Assessment Styles: Website Development Rather Than Report
Writing for Project Based Learning Courses. Advances in Engineering Education, 6(2).
Ha, J. P., Chung, J. J. and Lim, C. H., 2017. Quality of a mobile sport website: development and
psychometric evaluation of a scale. South African Journal for Research in Sport, Physical
Education and Recreation. 39(2). pp.69-87.
Hampson, A., 2018. How to improve your organic search engine optimisation. Journal of
Aesthetic Nursing. 7(1). pp.48-49.
Veltri, D.W., Shimy, D. and Broderick, J.S., Weebly Inc, 2018. Application dashboard for
website development and management. U.S. Patent 9,977,657.
Visser, E. B. and Weideman, M., 2014. Fusing website usability and search engine
optimisation. South African Journal of Information Management. 16(1). pp.1-9.
Walker, G., Alexander, L. and Franklin, M., Launchbase LLC, 2014. Website development tool.
U.S. Patent Application 13/969,219.
Online
Understanding online travel agencies cost drivers and ways to optimise business. 2010.
[Online]. Available through:
<http://www.amadeus.com/web/binaries/1333086476978/blobheader=application/
pdf&blobheadername1=Content-Disposition&blobheadervalue1=inline%3B+filename
%3DEU_EN_SMTV_2010_ABC_OTA.pdf>.
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