Web development Assignment - B&B

Added on - 08 Jan 2021

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Web Developments
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MARKET RESEARCH...................................................................................................................1Overview of Market research and analysing gap........................................................................1Business Objectives....................................................................................................................1Optimising online search and booking functionality/ analysis...................................................2Competitor analysis.....................................................................................................................2Ethical considerations................................................................................................................3REQUIREMENT SPECIFICATION..............................................................................................3Advertising business analysis.....................................................................................................3SWOT Analysis.........................................................................................................................3Strength.......................................................................................................................................3Functional and Non Functional...................................................................................................4Use case diagram.........................................................................................................................4Product Backlog..........................................................................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONBook and Board (B&B)is considered as a high street travel agency that focuses onproviding three types of services to its customers in order to attract a wide rate of customers. Thethree types of services include travel plans, hotel and travel packages and along with that, thereare complete holiday packages as well which includes all the basics as hotels, flights etc.Although there are enormous number of services being provided by B&B, still, there is a need totake the business online by various means such as through means of social media networking,websites and applications. The report will cover market research and requirement specificationin a way that it can help B&B to go online, thus easing all the processes and providing flexibilityto customers as well.MARKET RESEARCHOverview of Market research and analysing gapB&B focuses on providing a variety of services but somewhere lacks in onlineprocessing of services and functions. There are various ways that can be included by B&B inorder to implement changes that can seem more attractive and reliable to customers. Enormoustravel agencies are performing various operations to compete and excel in the market place sothat they can be able to achieve a higher rate of customers. A gap that can be observed withB&B is that although there are a variety of services available that can seem attractive enough forthe customers but still, process of recording information of customers and scheduling is beingdone manually, which is quite time consuming (Brown, 2017). Also, they want to go online sothat it can eb easy enough for the customers to visit for different hotels, flights and other requiredoptions. So, for that they have opted for some recommendations as websites, applications orpromoting the same by means of social media networking.Business ObjectivesThe business objective of B&B is to involve online ways to move to an online processingprocedure in which they can be able to provide all their information, travel packages and otherdetails to customers by means of website and application. It is because their services are efficientenough to attract attention of customers but they need a way so that they can achieve a betterpromotion rate thus, be able to expand their operations on a wider basis. This will helpB&B togain much satisfied customers and a higher productivity rate as well.1
Optimising online search and booking functionality/ analysisB&B can ensure developing and implementing their website and application so that itwill cover every single requirement of the customer when they visit some travel website forbooking and other functions. B&B also has partnership with hotels and airlines in somedestinations. Therefore, they can also involve their offers, discounts in their website so thatcustomers can get all functions in one place only. By means of application or website, customerscan be easily able to book their tickets and access other functions. This can be considered as avery feasible option for customers. Then, for promotion, B&B can implement search engineoptimization because this is considered as one of the effective ways to promote. In this,B&Bhave to visit some popular websites and there, copy the link of their own website. When peoplewill visit those websites, there might be a possibility that they will visit on the link pasted aswell. Therefore, it will increase the rating ofB&B.Competitor analysisDifferent companies ofB&B involves Trivago, Expedia etc. That has involved a varietyof functions and operations so that it can be easy enough for the customer to search for flights,hotels and other options. These companies perform all the operations digitally and already havewell maintained websites and applications (Understanding online travel agencies cost drivers andways to optimise business,2010). By means of these websites and pplications, customers caneasily access the same on their mobile phones and can check the hotels, flights etc. According totheir requirement. There are various feasible options available so that customers can filter themon basis of cost, type. So, B&B can also ensure all these factors and on the basis of current needof market, they can also make proper changes. B&B can develop a website of their own inwhich they can include all the details of services they provide, different tour packages, detailsabout their complete holiday package and many more. Also, they can develop an application, sothat it can be easy enough for customers to access different types of information regarding hotels,rooms, flights and many more. By means of website and application, customers can be able tocheck various offers and deals by B&B. So, this will however make B&B capable enough tocompete with the challenges and competitors in market place. Then, after implementation ofwebsite and application efectively, they can also promote their services by social medianetworking because it is obvious enough that more than half of the population have access tosocial media websites. Therefore, this can be considered as an efficient option to promote their2
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