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Report on Trinity Approach of Airbnb.com

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Added on  2020-06-04

Report on Trinity Approach of Airbnb.com

   Added on 2020-06-04

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Web Science
Report on Trinity Approach of Airbnb.com_1
Table of ContentsINTRODUCTION...........................................................................................................................1CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
Report on Trinity Approach of Airbnb.com_2
INTRODUCTIONAirbnb.com is an online service that provides hospitality services to people but the onlyfact that is to be considered here is that it provides services for short term or on lease and includevarious types of properties such as holiday rentals, hotel rooms and facilities, home stays etc.There are some key performance indicators of the website that can be well explained with thehelp of trinity approach. The actual forte of trinity is to regulate the generation of the actionableinsights (Heller, 2016). The report is about three basic components of the trinity approach whichcan help in focusing on the key performance indicators of the airbnb.com. The components ofthe same are discussed as under :Behaviour The behaviour of the website involves the clickstream, which means gathering all thedata and information about the number of visitors on the specified website. Click densityanalysis is being done in order to check that the people who have visited the website, actuallyclicked where on the website (Cantijoch, Gibson and Ward, 2014). It helps the company ingaining the idea of people's interest. Also, it provides the information of area not clicked at all orvery less clicked. The behaviour of airbnb.com is efficient enough as it provides the result of thesearch in real time also provides the location as well of the place requested. Segmentation alsoplays a very important role in maintaining the behaviour as airbnb has also maintained a propersegregation for different ranges such as for couples, there are private rooms, for families thereare studio apartments etc. So, airbnb has been successful though satisfying a higher range ofcustomers. Thus, it can be considered as a key performance indicator for airbnb.com that it hasdifferent ranges availability for different customers and also, it provides results of the searches inreal time. This helps in saving much amount of time of the customer thus providing fast andvarious options of even a single place. OutcomesIt includes the fact that why airbnb.com exists?, what is the actual forte behind thedevelopment of airbnb.com. The website has been developed with a huge range of features suchas attractive images of the locations including user friendly options that makes the process easyand simple for a person that has to book any location on rent or for lease for shorter durations.There are various methods that are implemented by the website authorities to manage and controlthe overall traffic and it has been done so that the customers searching for their needs and1
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