Website Analysis for E-commerce Industry

This report analyzes the role of the internet in the e-commerce industry, with a focus on Amazon, Alibaba, and Algiftz. The 7Cs of communication are discussed, along with recommendations for improving Algiftz's website.

Running head: WEBSITE ANALYSIS
WEBSITE ANALYSIS
Name of the Student
Name of the University
Authors Note:

1WEBSITE ANALYSIS
Table of Contents
Introduction..........................................................................................................................2
Discussion............................................................................................................................2
Easy to identify content...................................................................................................2
Easy navigation................................................................................................................2
Easy downloading of sites...............................................................................................2
Use of graphics for target audience.................................................................................2
Linking capabilities of website........................................................................................2
Sense of community........................................................................................................2
Privacy policy..................................................................................................................2
Methods chosen by Middle east website.........................................................................2
Process for bringing free education services into the market..........................................2
Conclusion...........................................................................................................................2
Recommendation.................................................................................................................2
References............................................................................................................................2

2WEBSITE ANALYSIS
Introduction
Internet has played an important role for various business for completing with major
kinds roles in corporation. The internet has played an important role for business for increasing
both visibility and revenue (Kousha & Thelwall, 2016). It has ultimately led to reaching of
potential customer population in never before which is provided. Internet has benefited the
business in number of ways like potential base of customer, a store which never closes, cost
effective for large number of customers.
In the coming pages of the report a proper analyzes has been done with respect to
ecommerce industry. An analysis has been done with respect to 7Cs for targeting the consumers.
Discussion
Review
Amazon.com is known to be fortune 500 e-commerce organization which is based in
Seattle, Washington. It is considered to be first organization to sell goods on internet. Designer at
present encounter a number of issues in best kind of user experience which ultimately improvises
the online mode of purchase (Mahmoud, 2015). Amazon is considered to be one of the best kind
of user shopping experience of large number of people. The team of designers and architectures
have made sure of the fact that the two elements are easily available and prominent to large
number of users.
Algiftz.com is known to be one popular website of ecommerce in the middle east. It
generally offers generous amount of offers to large amount of offers. It mainly deals in various
kinds of electronic products, fashion accessories, gadgets and various kinds of cell phones

3WEBSITE ANALYSIS
(Smith & Linden, 2017). The website claims to be provided products and services in the market
without any kind of fault in quality of various kinds of users.
(www.alibabagroup.com/en/global/home) is one be Chinese multinational ecommerce,
retail, internet and technology which aims to provide consumer to consumer service. The aim of
this organization is build future infrastructure of various commerce (Al‐imam et al., 2017). It
focuses in providing customers to meet the work. This organization claims to be lasting for more
than 102 years.
7Cs
The 7Cs of communication are
 Clear
 Concise
 Concrete
 Correct
 Complete
 Courteous
 Coherent.
Easy to identify content
From the three websites that amazon, Alibaba and Algiftz the simple idea can be gathered
that amazon and Alibaba has best kind of navigation which is provided or available to customers
and along with good quality of interface (Tan, 2017). On the Algiftz website needs to be
improvised as content where not so much easily available to large number of customers. So the
website of this organization must be improved for attracting the large number of customers.

4WEBSITE ANALYSIS
Easy navigation
Amazon and Alibaba websites can be easily navigated while the website of Algiftz need
to be some issues in loading of web pages. So many times it is seen that customers are
dissatisfied with the service provided by algiftz due to usage of poor kind of technology.
Easy downloading of sites
Amazon and Alibaba sites generally provide easy downloading of website while on the
contrary algiftz needs improvisation for attracting a large number of customers (McCracken &
Wolfe, 2014). In many cases it is seen that algiftz have some kinds of issues in downloading but
amazon and Alibaba have built their website in such a way that it can easily tackle a large
number of issues.
Use of graphics for target audience
Amazon and Alibaba have built their website with best kind of user interface to tackle a
large of issues (Meroño-Cerdan & Soto-Acosta, 2015). While on the contrary the user interface
of algiftz needs some improvisation so that they can easily draw the attention of large of people.
Linking capabilities of website
With respect to world wide web linking of websites can be easily defined as the use of
hyperlink which can be easily used as a piece of content on a website. Amazon and Alibaba have
good quality of linking capabilities while on the contrary Algiftz needs some kinds of
improvement in this particular domain.
Sense of community
There are no kind of sense of community in the case of Amazon and Alibaba while on the
other hand Algiftz needs have some kind of sense of it (Joshy et al., 2016). Algiftz is mainly

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accessed by people of middle east and it is popular there only. So a factor of community into
action.
Privacy policy
Amazon and Alibaba generally have best kinds of privacy policy for large number of
users. The privacy policy of this organization has been designed in such a way that it can
safeguard personal information of customers who regularly visit the website (Joshy et al., 2016).
While the privacy policy of Algiftz needs some kinds improvisation to tackle large number of
issues which can be encountered in dealing with customers.
Methods chosen by Middle east website
Advertisement of educational products can be considered to be a useful kind of way for
promotion of large number of things. This method can be considered to be one of the best ways
for launching products and other kinds of service associated with it (Joshy et al., 2016). If the
algiftz comes up with idea of providing free educational services to customers, then it may create
a lot of issues to customers.
Conclusion
From the above discussion it can be easily concluded that this report is all about role of
internet in various business specially the ecommerce one. In this report three of major websites
like Amazon, Algiftz and Alibaba has been discussed in details. 7Cs have been identified with
respect to the three ecommerce website. Various kinds of parameter like identification of
content, easy navigation, downloading of sites, graphics of website with respect of user has been
discussed. The privacy policy the three website has been discussed in brief. Methods has been

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properly described with respect to middle east organization. In the end a list of recommendation
has been provided with respect to weak websites.
Recommendation
There are certain number of recommendation for Algiftz website like
 Use of white space.
 Speed of page
 Making use of attractive calls for action
 Improvisation of navigation
 Making of value for proposition.

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References
Al‐imam, A., Santacroce, R., Roman‐Urrestarazu, A., Chilcott, R., Bersani, G., Martinotti, G., &
Corazza, O. (2017). Captagon: use and trade in the Middle East. Human Psychopharmacology:
Clinical and Experimental, 32(3).
Joshy, N. M., George, S., Augustine, N. K., Johnson, R., & Joseph, C. T. (2016). Website
Analysis for Parental Control. Procedia Computer Science, 93, 910-916.
Kousha, K., & Thelwall, M. (2016). Can Amazon. com reviews help to assess the wider impacts
of books?. Journal of the Association for Information Science and Technology, 67(3), 566-581.
Mahmoud, O. (2015). Book Review: Misbehaving: The Making of Behavioral Economics.
McCracken, D. D., & Wolfe, R. J. (2014). User-centered website development: A human-
computer interaction approach (pp. 1-305). Englewood Cliffs: Prentice Hall.
Meroño-Cerdan, A. L., & Soto-Acosta, P. (2015). Examining e-business impact on firm
performance through website analysis. International journal of electronic business, 3(6), 583-
598.
Smith, B., & Linden, G. (2017). Two decades of recommender systems at Amazon. com. IEEE
Internet Computing, 21(3), 12-18.
Tan, S. (2017). Digital Trade in Europe and Central Asia.