Website Quality and Customer Decision Making | Thesis

Added on - 23 Jan 2020

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Research Methodology:The Relationship Between Quality ofWebsite and Purchasing Decision
TABLE OF CONTENTSRESEARCH METHODOLOGY.....................................................................................................1Introduction............................................................................................................................1Research philosophy...............................................................................................................1Research approaches..............................................................................................................1Research choices....................................................................................................................2Data collection method...........................................................................................................2Sampling method....................................................................................................................2Validity and reliability............................................................................................................3Ethical issues..........................................................................................................................3Data analysis...........................................................................................................................4Research limitations...............................................................................................................4REFERENCES................................................................................................................................5
RESEARCH METHODOLOGYIntroductionResearch methodology can be termed as another crucial part of thesis so that bestsolutions can be obtained in an effective way. Methodology involves different parts that help inproviding evidence in order to analyse the purpose of responding towards the research questionsso that set targets can be attained. In the present study, based upon relationship between websitequality and purchase decision helps firm to enhance sales and profitability (Degu, 2006).Research is carried out in order to obtain an in-depth analysis of the topic with the help ofdifferent tools and techniques so that best goals can be attained. Here, in order to obtain properresearch aim scholar helps in applying effective approach in order to analyse the structure ofstudy and attain goals.Research philosophyResearch philosophy can be termed as an effective term that helps in developingknowledge. It also assists in improving the background of study so that desired outcomes can beattained. It involves different factors that helps individual to perceive the things differently suchas beliefs and perception in realism (Beri, 2013). It also involves two different types of researchapproach such as positivism and interpretivism. Positivism can be termed as it helps ingenerating hypothesis that can be tested. Moreover, it also explains in order to assess against theknowledge which is accepted in order to obtain results. While, interpretivism states that it offersjustified results for the research problems. Hence, it assists scholar to emphasize uponmeaningful nature of individual and participating in cultural and social life. In the present study,interpretivism philosophy can be adopted that helps in measuring social approach and thusdeliver subjective result for the research.Research approachesIt states that research helps in developing an effective and clear analysis regardingresearch design. It also assists in carrying out proper structuring of study and obtains reliableresults. Research approach can be divided into two types i.e. inductive and deductive. Deductiveapproach can be termed as on which demands specific design and procedure helps in carryingout the study (Pickard, 2012). Also, it assists in focusing upon developing a causal relationshipbetween variables to achieve desired results. Thus, it assists scholar to develop hypothesis on the1
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