Prix Technology: Website Redesigning, SEO, and Performance Analysis

This report analyzes the website of Prix Technology, a Singapore-based company, focusing on SEO performance, mobile responsiveness, design, and overall performance. It identifies areas for improvement by comparing Prix Technology's website to McDonald's Singapore. The analysis reveals shortcomings in page requests, page speed, render blocking, meta descriptions, and sitemap structure. Recommendations include combining files to reduce page requests, compressing videos and images to improve page speed, deferring JavaScript and CSS to address render blocking, shortening meta descriptions, and implementing a sitemap for better crawlability. The report concludes that optimizing a company's website is crucial for attracting customers and enhancing overall performance, especially in the digital age, and highlights the importance of a visually appealing and technically sound website.

Running head: WEBSITE REDESIGNING 1
WEBSITE REDESIGNING
Student Name
Embry-Riddle Aeronautical University

WEBSITE REDESIGNING 2
Abstract
Optimization of the website plays a key role in the attraction of a customer. For this purpose, the
different companies need to ensure that their website is optimum and that all technical aspects
are well taken care of. The given report discussed the website of Prix Technology company
which is based in Singapore. The company`s websites performance has been analyzed on various
aspects like the SEO performance, mobile performance, design and the responsiveness.
Recommendations on the same have also been provided.

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Website Redesigning
With the digital age, it becomes increasingly important for any organization to ensure that
they have a proper website in place which shall allow the different customers to view the
different products of the company or to view the information available on the company
(Enterprise., 2018). The report aims to analyze the website design of a company and identify
those areas where the company has been lagging. Based on this, the performance of the website
will be compared to that of another company and the shortcomings of the former website will be
examined. The solutions shall be identified for the same.
The website which has been chosen is the website of the Perx Technology Company. The
look of the website is very appealing with a running image in background and the texts being
displayed accordingly. Although the website is quite attractive in nature, it might look confusing
in the beginning as there does not exist a definite tab where the user might click or might go to in
case they want to research on the company. With respect to the look of website, a user may be
lured to visit to many tabs at one time which contributes to loss of the look of the website.
The performance of the website can be stated to be around 12/30 (HubSpot, 2018). The
performance of the website is based on the optimization of the website. The performance is quite
crucial to increasing the traffic of the website, improving the website conversion rate, generating
more leads for the company and increasing the revenue of the firm. The page size is 1.3 mb
which can be stated to be fairly optimum, this is because the heavier the size of the page, the
slower the loading becomes. If any company wants to ensure that that their website performs
well then their size should be below 3mb. The page request of the given website is 142 which is
on the higher side. This means that various requests are being received and this contributes
towards making the website very slow. The files should be minimized in to ensure that the
requests are less. The speed of the page is 10.6 seconds which is quite a long time frame. Any
good page should load within 3 seconds. If the website is so low, the visitors will be lured to
abandon the website.
The browser caching of the website is good. This tend to speed up the website which is good
for the long term of the company. There exists no page directs which decreases the time of
display, the Java Script and CSS are well compressed which makes the website run faster.
However, the Render Blocking is not working up to the mark and may cause problems.
As mobile browsing has become increasingly crucial, it is important for any website to

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perform well in the given domain as well. Therefore, in this aspect as well, the company has
been performing well and the website is quite responsive and the viewport is good as well.
The Search Engine Optimization makes it easier for the website to be visible in the eyes of
the customers and it becomes easier for the search bots to understand this aspect with the help of
better page titles, better headings and meta descriptions as well. The website scores poorly in the
aspect with a score of just 15 on 30. The page titles aspect of the website is quite good and they
are crisp which makes them easier to catch (Wang, Law, Guillet, Hung, & Fong, 2015).
However, the Meta description component is quite poor. They are very high and in order to
function properly they need to be just 300 characteristics in length so that they are relevant
enough for the page. The headings are good but the Sitemap is poor as stated earlier and this
makes it difficult for the users to navigate and use the site quickly. The website scores high in the
security aspect with it being safe to browse.
If the performance of the chosen website is compared with that of another website of the
company Mc Donald’s in Singapore then it can be stated that the website scores fairly high
(McDonald's®, 2018). The total score of the website is 82 out of 100 whereas that of Perx
Technology is 67. The main aspects where the website of Mc Donald’s is quite better than that of
Perx Technology mainly relates to the size of the page size which is very low and this means it is
quite fast and attracts the consumers, the speed of the page is also very fast with just 6.7 seconds.
The browser caching and the page redirects are also optimum (Mataram & Mandiri,
2015).Moreover, the best aspect about the chosen website is that its SEO is fairly strong with a
score of 25 on 30 which makes it easy to discover and has good headings and a helpful site map.
The security is also good.
Hence, the different spheres in which Perx Technology needs to improve the website relates
to the Page requests, Page speed and render blocking. Moreover, with respect to the SEO, the
Meta Description and Site Map also needs to be improved considerably. For the Page Requests,
the different files need to be combined which will then reduce the number of page requests the
site makes. For the speed of the page, the videos and images need to be compressed. For the
render blocking, any Java Script or CSS needs to be deferred (Killoran, 2013). For the SEO, the
Meta descriptions needs to be reduced and a site map needs to be published so that the site can
be easily crawled to using Google.
Conclusion

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Hence, from the given analysis it could be stated that the website of any company tends to
possess a huge potential to improve the performance of the company and appeals to the
consumers on behalf of the company. With the advent of technology and the increase in the e-
commerce marketing, the websites have become a primary point of contact of any enterprise. For
this purpose, the website needs to be visually appealing and with a strong network base as well.
In the report, the website of Perx Technologies was analyzed and it was reflected that it lacks in
certain domains like that of SEO applied, the Page speed and requests. Furthermore, the huge
amount of waiting time and time taken to load, will then contribute to losing out of the
customers. Hence, certain recommendations have been provided to improve the shortcomings
after the Perx website was compared to the Mc Donald’s website which clearly outperformed the
former in its area of shortcomings.

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References
Enterprise., S. L.–P. (2018). Smart Loyalty Management System – Perx Technologies Enterprise.
. Retrieved from https://www.perxtech.com/
HubSpot, I. (2018). Websit Grader. Retrieved from
https://website.grader.com/results/www.perxtech.com
Killoran, J. B. (2013). How to use search engine optimization techniques to increase website
visibility. IEEE Transactions on professional communication, 56(1), 50-66.
Mataram, M. M., & Mandiri, B. E. (2015). Influence Of Classified Ad On Google Page Rank
And Number Of Visitors. Publikasi Internasional, 1(1).
McDonald's®. (2018). Home - McDonald's®. Retrieved from https://www.mcdonalds.com.sg/
Wang, L., Law, R., Guillet, B. D., Hung, K., & Fong, D. K. (2015). Impact of hotel website
quality on online booking intentions: eTrust as a mediator. International Journal of
Hospitality Management, 47, 108-115.