Strategic Management of Webster Limited

The report discusses the implementation plan of business strategy of Webster Limited and evaluates the business level strategy of the company. It also suggests measures to evaluate the implementation plan of the company.

Running head: STRATEGIC MANAGEMENT OF WEBSTER LIMITED
Strategic Management of Webster Limited
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1STRATEGIC MANAGEMENT OF WEBSTER LIMITED
Executive Summary
The primary purpose of this report is to elucidate on the implementation plan of business
strategy of Webster Limited. It also discusses the measures that can help in evaluating the
implementation plan of the company. The report brings out how total factor productivity can
be utilised by the organisation for understanding the effectiveness of the measures.

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Table of Contents
Introduction................................................................................................................................3
Implementation Plan of Business Strategy of Webster Limited................................................3
Evaluation of Implementation Plan............................................................................................6
References:.................................................................................................................................8

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Introduction
Strategic Management refers to the process of continuous planning and monitoring
which is important for an organization that can help it in meeting the goals along with
objectives. The fast-paced innovations along with emerging technologies of the present age
force the organizations for making strategic decisions that can help them in remaining
successful. The process of strategic management helps the leaders of companies to assess the
present situation of the company and chalking out the strategies that can help it in surviving
within the competitive environment (Hill 2017). It can help in analysing effectiveness of
strategies of a company. Strategic Management analyses the cross-functional business
decision before they are implemented in a company. Webster Limited is an agribusiness
company in Australia that has a diverse history that spans over a long period of 180 years
(Websterltd.com.au 2018). At the initial stage, Webster was involved in different kinds of
activities but they have been successful in maintaining a strong connection with the land.
Implementation refers to the process that can turn the strategies into actions that can help in
accomplishing the strategic objectives of a company. The critical actions can move strategic
plan from the document to the actions that can drive the growth of a company. This report
discusses about the implementation plan of business strategy of Webster Limited. It also
evaluates the business level strategy of Webster Limited that can help in assessing whether
the strategies of the company will be successful in the long run.
Implementation Plan of Business Strategy of Webster Limited
Low cost leadership strategy was made use of by Webster Limited that helped the
organization in developing standardized products of large volume at that of a low cost. The
business strategy can be implemented by possessing massive market share that can help them

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in ensuring profits. The business strategies can be implemented by employing the right
people who have in-depth knowledge regarding the agro-industry. Technology is pivotal in
the modern age even in the traditional role of agriculture and the employees having technical
skills can be a boon for an organization (Hill, Jones and Schilling 2014). The employees were
selected on the basis of communication skills that can act as a competitive advantage for
Webster Limited. Communication skill along with customer focus is the main area of focus
of an agro-business company and the strategic plan was be implemented by hiring the right
workers.
The business strategy of Webster Limited was implemented by lowering the cost of
the operations. The management of Webster Limited made use of economy of scale that can
help them in making profit in the long run. The cost of production will fall in the event of
increase in the output. This dynamic was made use of by Webster Limited in the process of
manufacturing. The benefit of the size will be able to increase the purchasing power of the
company (Wheelen et al. 2017). It helped them in having dominance over the supplier and
ensure their sustainability in the industry. The cost advantage was provided to Webster
Limited by taking recourse to technological innovation that were protected with the help of
patents. Automation can be of great help for the agriculture industry and large scale micro-
robots was made use of that helped them in maintaining crops at plant level. Synthetic
biology was used by Webster Limited that allowed the efficient reprogramming of the
unicellular life which they can use for making fuels.
Webster Limited implemented the air along with soil sensor that can enable the aspect
of real-time understanding pertaining to the current farm. Equipment telematics were used by
the company that allowed the mechanical device like the tractors for warning the mechanics
that a failure can occur soon. Inter-tractor communication was made use of like a “farm
swarm” platform. Webster Limited made use of high-resolution crop sensor that can inform

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the application equipment regarding the correct amount that will be needed. The optical
sensor were used by Webster Limited that helped in the aspect of identification of crop
health. An effective strategy that was implemented by Webster Limited pertains to the using
of infrastructural health sensor that were used for monitoring vibration by Webster Limited
(Meyer, Neck and Meeks 2017). The intelligent network were used by Webster Limited that
can help in feeding important information back into the maintenance crew.
Webster Limited was instrumental in collecting the biophysical, social along with the
environmental metrics in a reliable manner for assessing the various technology options and
evaluating the performance over a period of time. Webster Limited made use of better seeds
along with efficient irrigation practice that helped them in the aspect of sustainable
agriculture. Webster Limited is putting equal weight to the solution at farm level and to that
of post-harvest improvement throughout the food chain to that of the customer (Rothaermel
2015). Webster Limited has taken effective steps for ensuring that the engineering skills are
processed in an effective manner. The labour of Webster Limited is closely supervised that
helps in ensuring the fact that the organizational processes are of the modern standard.
Webster Limited works closely with the farmers for producing high quality food that can
minimize the footprint of the environment. The company scientists of Webster Limited
selects and breeds the desirable traits with the help of natural methods that can help in the
creation of next generation seed for that of the farmers (Ethiraj, Gambardella and Helfat
2018). The seeds are tasted on annual basis and the agronomists have made use of the best
practices that can minimize the aspect of pesticide use. Integrated pest management process
was made use of by Webster Limited and the efficient irrigation system helped in improving
the quality of the yield of the company. Webster Limited is working closely with other
agricultural companies in Australia that can help them in the aspect of funding of

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collaborative research (Subaeva and Zamaidinov 2015). It helps Webster Limited in develop
the varieties that have improved nutrition and are resistant to droughts.
Evaluation of Implementation Plan
The implementation plan of Webster Limited can be assessed by the measurement of
economic performance pertaining to the management of the company. It can be carried out in
a direct manner from that of regular service of obligation of the farms. The input or the
entries of the company should be compared to the outputs which can be made use of for
assessing the performance of the company. FESLM approach can be made use of that can act
as a participatory approach in relation to field data collection. The farmer should be made a
partner within the research team and structured interviews can be made use of for the
evaluation of the processes and procedures of Webster Limited (Panigrahi and Anjani 2014).
The aggregate indicator ratings can be made use of that can help in assessing the
sustainability of the company. A measure of productivity of Webster Limited can be
understood with the help of Total Factor Productivity that can help in the measurement of the
biological sustainability pertaining to the agricultural system. The finances of Webster
Limited can be used as an evaluating measure that can help in understanding whether the
implementing measures of the company have been successful (Porchezhiyan, Devi and
Mathialagan 2014). The operating profit of the company can serve to highlight the success of
the strategies adopted by the company. Operating profit can help in giving a clear picture
regarding the performance of the company against that of the business goals. The yield of the
stock can also act as a measure that can help in assessing the success of the measures of
Webster Limited (Cummings and Worley 2014). The profitability pertaining to each
department can act as a measure that can help in the calculation of the profit that has been
made by each sector of the farm.

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External benchmarking can be made use of by Webster Limited that shall compare the
performance of Webster Limited with that of other agro-business companies in Australia. It
can help in assessing the success of the endeavours of Webster Limited (Otache 2017). The
benchmark can be collected by averaging the data collected on the basis of farm performance
from the surveys conducted. Data collected can be averaged out and the standardised data can
be made use of for the purpose of comparison. Farm management data can be collected that
can help in judging the effectiveness of the strategies employed by Webster Limited.
Economic efficiency can be employed by Webster Limited that can help in ascertaining the
profitability of the business of Webster Limited. Economic efficiency helps in measuring
financial returns on that of the resources used (Felin, Foss and Ployhart 2015). Technical
indicators can be made use of by the company that can help in the comparison of
performance and in the identification of the difference. The differences can help in suggesting
the weakness in the farming system along with the parts. The differences can help in
suggesting the strength of the company and it can help in suggesting opportunities in relation
to improvement. Performance comparison can help in understanding the problems in the right
light that can prove to be useful in the aspect of finding solutions (Venable, Pries-Heje and
Baskerville 2016).

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References:
Cummings, T.G. and Worley, C.G., 2014. Organization development and change. Cengage
learning.
Ethiraj, S.K., Gambardella, A. and Helfat, C.E., 2018. Theory in strategic
management. Strategic Management Journal, 39(6), pp.1529-1529.
Felin, T., Foss, N.J. and Ployhart, R.E., 2015. The microfoundations movement in strategy
and organization theory. The Academy of Management Annals, 9(1), pp.575-632.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an
integrated approach. Cengage Learning.
Hill, T., 2017. Manufacturing strategy: the strategic management of the manufacturing
function. Macmillan International Higher Education.
Meyer, G.D., Neck, H.M. and Meeks, M.D., 2017. The entrepreneurship‐strategic
management interface. Strategic entrepreneurship: Creating a new mindset, pp.17-44.
Otache, I., 2017. Agripreneurship development: a strategy for revamping Nigeria’s economy
from recession. African Journal of Economic and Management Studies, 8(4), pp.474-483.
Panigrahi, R. and Anjani, S., 2014. Re-Engineering Rural Retail: A Study of Various
Innovative Agricultural Retail Models in India. IPE Journal of Management, 4(1).
Porchezhiyan, S., Devi, M.C.A. and Mathialagan, P., 2014. Correlates of Entrepreneurial
Behavioral Components.
Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education.
Subaeva, A.K. and Zamaidinov, A.A., 2015. Methods of agricultural machinery market
regulation. International Business Management, 9(7), pp.1780-1784.

9STRATEGIC MANAGEMENT OF WEBSTER LIMITED
Venable, J., Pries-Heje, J. and Baskerville, R., 2016. FEDS: a framework for evaluation in
design science research. European Journal of Information Systems, 25(1), pp.77-89.
Websterltd.com.au (2018). Welcome. [online] Webster Limited. Available at:
http://www.websterltd.com.au/ [Accessed 12 Sep. 2018].
Wheelen, T.L., Hunger, J.D., Hoffman, A.N. and Bamford, C.E., 2017. Strategic
management and business policy. pearson.