(PDF) The analysis and case studies of successful express

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WEEK 1 ASSIGNMENTThe business I posted in the discussion board was Fedex.Fedex is a delivery services company headquartered in Memphis, Tennessee.The company isknown for its overnight shipping service and pioneering a system that could track packages andprovide real-time updates on package location, a feature that has now been implemented by mostother carrier services. FedEx Corp. provides customers and businesses worldwide with a broadportfolio of transportation, e-commerce, and business services.United Parcel Service, Inc. (UPS) and FedEx Corp. (FDX) are two leading delivery servicescompanies andmain competitorsto each other, at least in the public eye. However, to thosefollowing them closely, the two companies are quite different in their business modelsandstrategies.The technologies used by UPS are:DIAD, Barcode Scanner, Wireless Communication, ERP, Web service and GPS tracking device.These technologies are related to UPS’s business strategy because they improve efficiency andmake parcel service’s cheaper. UPS uses Delivery Information Acquisition Device (DIAD)which can be accessed by wireless network. Drivers can know more detailed information (forexample, geographic location of entire fleet) from handheld PCs that captures customersignaturesautomatically.These technologies also help the strategy to increase flexibility in business. These technologies
help the business to integrate tracking, rating, address validation and other stuffs to be doneeasily in a real time.UPS information system, website, use of internet and mobile app provide solution for differentcategories of customers.For individual Customers:-Easy Access to Shipping and Tracking-Everything You Need to Ship and Track, Online-Receive Packages Your Way-Access UPS When and Where You Need To-Get Your UPS Bill Faster-Returns Made SimpleFor business Clients-Save Time and Money-Manage Shipping Online-Receive Packages at Your Convenience-Access UPS Where and When You Need To-Get Paid Faster-View and Pay Your Invoice-Excess resources like call center and others.For shipping and receiving Managers:-Leverage UPS Technology to Manage Shipping and Returns
-Take Control of Your Receiving Process-Access UPS When and Where You Need To-Receive Your Invoice Electronically From UPSDIAD (Delivery Information Acquisition Device) is the latest technology UPS is using in theU.S. (Bortholomew, 2004) This device allows connections with multiple wireless connectivitypoints and combines GPS, Bluetooth, Wi-Fi, and GSM networks. Delivery information is sent toUPS via the DIAD as soon as it is entered into the device. On-Demand Services enable real timecommunication with the driver. Text messages may be sent and received by dispatchers andmanagement. This service also allows UPS to take advantage of the most ideal geographiclocations for pickups.On the other hand, FedEx offers an abundance of technology solutions. Getting rate quotes andfinding drop-off locations is easy from your web-enabled mobile device. FedEx is continuallyenhancing their wireless solutions to improve efficiency and productivity. Their strategic alliancewith w-Technologies Inc which is a global provider of wireless software products, has improvedtheir wireless solutions. They know that an expanding mobile work force will require leading-edge technology for those hand-held devices. FedEx continues to be the leader in wirelesssolutions.They have a strong competitive advantage because of their ability to deploy informationtechnology.Cost leadership is the main generic strategy that FedEx uses in various consumer markets. Theprimary objective of using this strategy is to preserve the market leadership position throughefficient value chain management. (Vrontis & Sharp, 2003)
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