Competitive Advantage for Apple Inc.

Week 5 Assignment Template:
Company Competitive Advantage: Part 1
Prepared by: Replace this text with your name.
Date: Replace this text with the submission date.
Walden University

Part 1: Overview of Competitive Strategy for a Business
Company Information
Considered as one of the biggest technology companies in all across the globe Apple Inc. has it’s
headquarter situated at Cupertino, California. It is an American multinational company involves
in designing and selling consumer electronic products along with computer software and other
luxury electronic items. In fact the iPhone (smart phone) manufactured and sold by the company
is one of most popular and recognizable brand in all across the globe. Apart from that the
company’s hardware also include iPad tablet computer, the personal computer iMac, portable
media player iPad, apple smart watch and apple TV. The company very recently has also
introduced the Airpods wireless earbuds and smart speaker for home.
Founded in 1976 by iconic Steve Jobs, Steve Wozniak and Ronald Wayne the company has
come a long way to be recognized as one of the biggest companies in all across the globe. The
worldwide revenue of the company in 2018 was $265 billion making it the largest technology
company in terms of revenue. The company is also one of the most valuable companies in all
across the globe as it become the first US public company to be valued over $1 trillion. With
more than 504 retail stores stretching in 24 different countries across the globe, the company has
a huge market presence and competitive advantage over its competitors including Samsung
Corporation, Nokia, Huawei and others (Menzella et. al. 2018).
Competitive Strategies
The biggest competitive advantage of the company over its competitors including Samsung,
Nokia and Huawei is the huge brand loyalty that it enjoys. Unlike any other companies including
its competitors the brand loyalty of Apple’s iPhone and other products are incredible. The very
competitive strategy of the company is about manufacturing smartphones, speakers, smart watch,
television, ear phones and other such hardware products to build a loyal customer base separate
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