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Week 6 Allagui and Breslow reading

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Added on  2019-10-18

Week 6 Allagui and Breslow reading

   Added on 2019-10-18

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Running Head: Week 6WEEK 6[Document subtitle]
Week 6 Allagui and Breslow reading_1
Week 61This week, we have discussed the information collected through the Allagui and Breslow reading. Both researchers conducted a research of "Social media for public relations: Lessons from four effective cases" and provides relevant information regarding social media approaches (Allagui, 2016). On the basis of the Allagui and Breslow reading, it can be said that the effective use of social media is necessary to determine the best practices for public relations. The researcher also said that an organization can effectively use the social media through adopting digital storytelling techniques. With the help of digital storytelling techniques, the organizations are not able to use the social media effectively for public relation activities but also promote different forms of content sharing that will involve and attract a large base of target customers. Apart from this, the researchers also said that the organizations can use the social media effectively for brand awareness and reputation management (Allagui, 2016). By doing this, the organizations can effectively utilize social media in public relations campaigns and can generate conversion to facilitate and maintain brand sustenance and positioning as well. I collected a lot of significant information through reading the findings of both Allagui and Breslow. At first, the paper provides me the knowledge of the use of social media for public practices purpose. In future, the social media helps me to generate conversion and facilitate brand positioning or reputation management effectively (Allagui, 2016). Apart from this, I also believe that the effective use of social media helps me to create content with additional creativityso that target members and the audience can attract accordingly. So, it can be said that the information learned through Allagui and Breslow findings will help me a lot in generating positive outcomes for practices of public relations.The research paper disclosed the cases of a different social media campaigns. After reading each social media campaign, I have identified that PR campaign cycle is using the same approach as
Week 6 Allagui and Breslow reading_2

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