Welsh Identity: Cardiff's Culture and Tourism

This presentation explores the culture and power of Cardiff, the capital city of Wales, and its impact on tourism. It discusses the background history of Cardiff and its tourism industry, as well as how Cardiff preserves its culture. The presentation also examines how Cardiff tourism encourages and portrays the Cardiff culture, including interpretation at tourist attractions. Overall, it highlights the importance of culture in enhancing the identity and authority of a city.

Welsh identity

Content
• What is culture and Power?
• Back Ground history of Cardiff and its Tourism?
• How Do Cardiff Preserve its culture?
• Cardiff Tourism and the Cardiff Culture?
• How do Cardiff Tourism encourage and portray the Cardiff Culture?
• Interpretation at tourist attractions in Cardiff connecting with the
culture/power of Cardiff
• Conclusion

What is culture and Power?
• Proper display of culture enhances the
identity in terms of exercising the provided
authority and power.
• Displaying the information accurately on
the website is a means for informing the
audience about the cultures and the
opportunities, which they can avail for
having a mesmerizing experience by
witnessing the beauty of the cities.
• Indulging in fair trades, deals and
transactions with the associate travel
agencies and partners is fruitful for
introducing special discounts, schemes and
offers for the customers.

Back Ground history of Cardiff and
its Tourism
Cardiff
• largest capital city of wales
• eleventh largest city in united kingdom
• infrastructural development of the
hospitality and tourism industry is apt for
catering to the entertainment needs of
the tourists
• ranked in the sixth position according to
the list of the National Geographic’s
tourist destinations
• hub of coal transport, indicating
efficiency of the industry

Cardiff Tourism and the Cardiff Culture?
• How do Cardiff Tourism encourage and portray the Cardiff
Culture?
Welsh dominance existed till the 13th century
Except two churches, Welsh language is used in
all of the Churches
1891- decline in the percentage of Welsh speakers
Lisvane, Llanedeym and Creigiau were the
remaining majority Welsh speaking communities
Tabernacl in the City Centre- chosen among the
four churches for commemorating the services to
the civilization

Interpretation at tourist attractions in Cardiff
connecting with the culture/power of Cardiff
• Signage- i.e the use of welsh language
• promotional literature- Ii.e Do they promote
the welse ididenty such as in the visitors
lefelets?
• imagery
• Souvenirs- such as selling soviners that is
reated to welsh culture or idienty
• stereotyping,
• arts and entertainment- potraying the welsh
culture and idienty
• Shops
• Statues
• use of Welsh Landudage
• use of national symbols
• Cultureal Events held in Cardiff that is
related to the Cardiff culture and power,
• Hospitality offerings

Conclusion
• Cardiff is a popular tourist spot with all the
modern amenities to fulfil the needs of the
tourists. the transport routes are
interconnected, which helps in easy
commutation. shopping sites are spacious,
enabling the brands to expand their business
and gain large scale customer satisfaction.
Judaism is the religion, which the
communities follow. mostly, the residents
speak welsh. except in two churches, the
services are mostly available in welsh.
therefore, Cardiff is one of the preferred
destinations for the tourists. those travelling
with children can find the cheese festival
interesting.