Wembley Regeneration Programme: A Detailed Analysis & Management

This report provides a detailed analysis of the Wembley Regeneration Programme, which aims to transform Wembley into a premier international destination by 2030. It examines the program's structure, management, and strategies for achieving sustainable regeneration. Key elements include improvements to transportation infrastructure, the development of a world-class stadium, and the creation of new retail, office, and residential spaces. The report also discusses the program's objectives for job creation, economic diversification, and community development, highlighting the importance of balancing economic growth with social and environmental considerations. The master plan covers an area of approximately 69.3 hectares and involves multiple stakeholders, with a focus on creating a sustainable mix of facilities and a balanced community. The regeneration plan also addresses the revitalization of the High Road, the introduction of creative industries, and the development of a new civic center to enhance community services. The ultimate goal is to establish Wembley as a unique urban center that attracts visitors and benefits the local community.

Academic Report

Abstract
The overall report is about the regeneration programme of Wembley. This report basically
consist of strategies, planning through which this recreation has been done into positive manner.
In this regeneration programme, they have almost every spectrum which includes transportation,
education system, culture, civics, healthcare and other parameters as well. There are certain
reasons behind due to which this regeneration programme has been planned and by the year of
2026 they have decided to rebuild themselves in a unique manner so that they can attract large
number of tourists for their place.

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY .................................................................................................................................3
Analyse how the programme and its management was structured.............................................3
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Regeneration programme is a programme which is focused on creating Wembley with a
new perspective and act as a new place, destination, a new home with exciting and urban
perspective. Through this programme, the new master plan is that by the year of 2030, Wembley
will be the international and national destination which act as contributor for the London
economy(Beaven,., 2017). It act as destination of world class and a beacon for architectural
excellence and sporting and also act as boost for comprehensive high range of high quality
hotels. There are certain reasons behind introducing this programme which includes there has
been increasing demand of new retail provision, Wembley will act as Brent's core growth area
for the upcoming years. In addition to this, increased residential growth requires greater physical
and social infrastructure planning.
MAIN BODY
Analyse how the programme and its management was structured
The role of National Stadium is very significant in terms of local, national and in
international context as well. The master plan is designed in such a manner that there is
requirement of creating a sustainable mix of facilities and balanced with community of
sustainable manner into the setting of world class of urban. This master plan basically provides
planning, development of environment and long term infrastructure which will enable the
sustainable and comprehensive regeneration which will allow existing and new businesses. Since
the year of 2022 the council of Brent has sent out consistent and clear message about the
expectations and ambitions of Brent's Wembley(Charalambous., 2021). It has been observed that
in the year of 2007 Wembley has created a document from vision to reality which talks about the
principles for guiding the transformation of area that is based on producing a destination of
exciting level for business and visitors from the community of local level can get benefit.
This new master plan is basically developed with the consultation of main stakeholders
and landowners in the area. The plan will develop and nurture the continuous mutual partnership
benefits. In order to inform the development of master plan a sustainability appraisal has been
undertaken by the assessment of range of environmental, economic and social impacts of
development objectives and options as well.

This document structure has been designed into chronological form which will reflect
the development and design process through which all potential land owners or developers
should approach the redevelopment within the area. The structure of this programme has been
designed into different sections which includes section 3, 4, 5 and 6. Section 3 basically sets out
the development of history of that particular area and also presents the issues into strategic
manner and there are goals which affect the regional and local context(Delmastro and et.al.,
2016). It basically set up aspirations of wider level and also set a framework of planning of
policy which must be considered of any development at the outset. Section 4 basically talks
about the main proposition which put in to the whole master plan area which includes movement
and parking, land uses, open space , massing and scale, sustainability, public realm, architectural
quality, risk of flood and security and safety. In order to set out this section, any kind of growth
within the area of master plan must have principles for consideration purpose.
Section 5 basically provides consideration into more detailed manner of briefs design for
localities of smaller scale where sites group have common design constraints and opportunities.
Development Proposals within these areas must explain that in which manner they are designed
to address the particular requirements of each brief(Wembley Master plan,2009).Section 6
basically focuses on delivery and implementation in order to ensure that the aspirations of the
plan are met(Fast., 2017).It contains an assessment of the commercial, social and economic
realities which are likely to drive change and puts forward processes and strategies to ensure
successful delivery of regeneration objectives. Within this programme, the master plan has been
designed in such a manner that it covers an approximate area of 69.3 hectares.
It basically lies to east and north of the land which is owned by the Quintain Estates and
Development plc which has been granted outline planning permission. It is basically broadly
defined by the empire way to the west and the two rail lines which converge from north and
south and Hannah close in the east. Within the master plan area which is basically under multiple
ownerships. There are fewer landowners within the core development area with Quintain estate
and development plc have important amount of holdings. The master plan of 2004 which is
basically focused on the primary way on the comprehensive development area.

Within this programme, Wembley has introduced a new transport infrastructure as well
where they has pursued a strategy of three stations in order to ensure visitors are able to arrive
and depart from each of Wembley's three stations into quick and comfortable form. There are
certain improvements included within this infrastructure which includes an extension and a
major refurbishment of Wembley park station which increases its capacity to 37000 passengers
on stadium event days on the per hour basis (Hilton., 2017). It also includes the bridge and public
square at Wembley stadium station which is basically designed to connect or make a link with
the stadium and its surrounding regeneration area with the existing town centre. In addition to
this, the modernisation of central station of Wembley which act as party of a large mixed use
development that will basically see the creation of a new public square and lively heart to the
town centre.
The programme which is designed for the purpose of recreating the Wembley where a
new world class stadium has been designed with the purpose of providing an unparalleled
experience of visitor while hosting music events and renowned sports as well. For London,
Quintain has also delivered a new public square and also reorient and the Arena of Wembley as a
result grade ll building faces the area of regeneration and overlooks the square of new arena.
There are certain potential changes within the application of stage one(O’Brien and et.al., 2019).
For instance, it has been observed that Brent Council basically supports for the relocation of
certain office space floor that is proposed currently in the section of eastern to the more
approached district of north west of the area of master plan. It has been recognised that
development plc and Quintain estates are fully able to build their own scheme of
consented(Kmietowicz., 2021). The main change within this spectrum that the board encourages
for the growth of eastern stage part on the large scale attractions of visitor. The major change is
also in this spectrum that any replacement parking proposal requires a proper assessment into the
detailed and comprehensive manner of traffic.
Within the regeneration plan of Wembley, the core element for wider regeneration is the
existing high road which is that particular area that gives pin lynch and next stage into logical
manner for purpose of improvement to the face change of Wembley. The high road act as major
centre for the visitors and residents as well. It has been observed from over the last twenty years
that the existing centre has been continuously declining with a gradual major loss of retailers.

It has been observed that the creation of new Wembley is not only restricted to the
stadium area but it also included the balance of new land uses which will be critical in terms of
shaping the place in the form of 'New Wembley'. There are certain objectives of land use
principles which includes bringing forward the development which will prioritise the uses of
employment and also deliver around ten thousand new jobs(Lang., 2019). In addition to this,
encouraging for additional high volume visitor attractions which is primarily to east of Olympic.
Identity needs to be build which has been created by Brent council's new civic centre proposals.
The development of Olympic way which act as a major destination for hotels, Grade office
space and conferencing as well. Providing different range of quality open spaces which meets
out the requirements of local community. It also provides a use of land mix which
sympathetically integrates with employment and residential uses on the fringes of the area.
In order to establish a genuine, sustainable and unique piece of London urban, the
concept of use of land basically aims for eight core principles which sets out the strategy for
integrating with another into successful manner. The principles of main use of land basically
includes destination of visitor, leisure, entertainment, culture, conferencing, hotels, retail, office
accommodation, civic, community and residential. Due to regeneration of Wembley, it has been
observed that new jobs has been created across the range of sectors of economic which includes
employment in hotels, shops, offices and units of industry as well. It basically provides around
five thousand five hundred new jobs and five thousand new homes by the year of 2026.
Within the retail sector, a new shopping street has been run into parallel manner way of
Olympic and Quintain Estates from the north. This kind of high street shop act as continuous
retail offer from the high road to Wembley park which basically links the three stations and also
create the complimentary range of retail uses (Lavagna., 2020). In terms of scale and character,
the newly proposed pedestrian act as only retail street could be different into entire manner. This
new street basically provides the convenience and comparison floor space of around 30000 m
square. This street has been provided in order to support for certain reasons which includes the
development is conduct lay out rear to Wembley without influencing other middle within the
ranking. The upcoming framework of development at local level of main strategy which directs
the space of floor to Wembley.

Within this programme, the introduction of new office into the master plan area will
diversify the different kinds of activities which has been taken place and that brings new life to
the area in the entire day and also supports the allied and retail business as well. Theses new
offices of Grade A level has been located along the way of Olympic and close to transportation
hubs as well into the particular Wembley Park Station. With this introduction of new offices
ensures about the successful balance of employment in the area and also act as the important part
of the employment mix (Mussinelli and Castaldo., 2015).Within this master plan, there is also
introduction of floor space creation for industries of creative nature. The introduction of creative
industries within the floor space and also help in terms of maximising the synergies between
business and also create the synergies between the businesses. There are certain locations which
is close to the studios of fountain, east in areas or the proposed Wembley Live the which is
adjoining to the locations of industry into strategic manner and the Weald stone Brook.
Under the civic and community, it has been observed that Brent's Civic centre has bring
various services which comes below single roof which includes range of civic and community
spaces and assimilate the state of art modern library. This new civic centre basically located on
the way of Engineers which is adjoining to the Wembley Arena and Arena square. This is a place
which act as important destination for local people (Palmer., 2021). They have also introduces
indoor space facilities in such a manner that every body can feel comfortable while enjoying
their experiences. For instance, a swimming pool has been secured according to the demand of
people which is on Quintain's stage 1 lands. Within the master plan, the board has also provided
a sports hall and gymnasium which will be need to enough give for the enhanced increase
envisaged over the life of the plan of master.
Within the healthcare sector, according to the master plan there will be provision of one
doctor per fifteen hundred and one dentist per two thousand new residents. It has been observed
that within the Quintain's stage one land, a twenty eight thousand metre square healthcare space
has been secured. Within this regeneration programme, according to master plan it provide the
possible to lodge renewal provision in the stimulating and exciting new structure. It has been
observed that there has been demand arise into the context of two or one primary schools which
equates to four forms of entry. This new provision has been majorly instituted in either north east
district or the North west district or which is easily accessible to to all residents.

There are different range of solutions which includes the growth of secondary and
primary schools. It has been observed that there is high demand of houses into appropriate
manner so according to master plan for meeting out the residential requirements there has been
mix of residential buildings. It will develop the areas which are in the entire day are in the form
of animated form and also give permission for environment of sustainable nature where people
can work and live in the same building (Strange., 2016). According to the master plan it has been
observed that the most appropriate is for the North est district for the family housing. The table
basically shows about the indicative proportions for the different areas.
Bedrooms
1
2
3
4+
Percentage* of
units Social Rent
NW/
First
way
15
35
45
5
North
East
10
40
40
10
Percentage* of
units Intermediate
NW/
First
way
45
45
10
North
East
40
40
20
Percentage* of
units For
Sale/Markets
NW/
First
way
30
55
15
North
East
30
45
25
W London
Affordable
Housing
Requirements
Social Rent
15
35
25
25
This table help into this context for arranging housing facilities into appropriate manner
so it act as strong parameter in terms of executing the plan into effective manner. So in the
overall manner, according to master plan, within this programme of regeneration of Wembley
everything has been set into appropriate manner according to changing requirements(Selby and
et.al., 2015). It has been observed that within this plan, there is more clarity about the vision for
recreating the Wembley into positive manner so it can be implemented into successful manner as
well.
CONCLUSION
The above stated report concludes that the regeneration programme of any place requires
lots of studies, analysis and research as well. It is important to analyse that every factor must be
analysed into appropriate manner so that results can be achieved within the positive framework.

It has been concluded that it is important to analyse about the requirements into this
changing period of time. It has been determined that the vision should be clear for the
regeneration programme so that accordingly actions can be taken for it into the result oriented
manner. It has been observed that it is important to make understand about the importance of
change implementation so that people can adopt it into acceptance and within the positive
framework as well. So programme of regeneration of a particular place needs lots of planning
and strategy as well.

REFERENCES
Books and Journals
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Exhibition. In Visions of empire (pp. 150-178). Manchester University Press.
Charalambous, J., 2021. Impressions of Wembley Park: Photographic Representations in a
Landscape of Corporatism. Sophia Journal, 6(1), pp.60-69.
Delmastro and et.al., 2016. Underground urbanism: master plans and sectorial plans. Tunnelling
and Underground Space Technology, 55, pp.103-111.
Fast, S., 2017. Popular Music Performance and Cultural Memory Queen: Live Aid, Wembley
Stadium, London, July 13, 1985. In Performance and Popular Music (pp. 138-154).
Routledge.
Hilton, O., 2017. Curing defects in the formal execution of powers: HR Trustees Ltd v Wembley
Plc six years on. Trusts & Trustees, 23(10), pp.1100-1110.
Kmietowicz, Z., 2021. Sixty seconds on... Wembley.
Lang, A., 2019. 22 Pedagogical tools for civic practice. Spatial Practices: Modes of Action and
Engagement with the City.
Lavagna, M., 2020. Circular Approach in Green Planning Towards Sustainable Cities. In Green
Planning for Cities and Communities (pp. 95-117). Springer, Cham.
Mussinelli, E. and Castaldo, G., 2015. Design and Scale Isses in the New Metropolitan City: a
study of the south-east homogeneous zone. Techne-Journal of Technology for
Architecture and Environment, pp.153-160.
Palmer, C., 2021. Fitness philanthropy and social capital: An emerging research agenda for sport
and community well-being. International Journal of Community Well-Being, 4(1),
pp.77-90.
Selby and et.al., 2015. 16 Civic buildings. Metric Handbook: Planning and Design Data, p.1.
Strange, I., 2016. Urban planning, architecture and the making of creative spaces. In Tourism
and the Creative Industries (pp. 88-101). Routledge.
Vasconcellos, P. J. L. D., 2019. Entre a lamentação e a exaltação: as representações do passado e
do futuro nas transformações de wembley e Maracanã.
Webber, D. M., 2022. Towards an ‘Everyday’Cultural Political Economy of English Football:
Conceptualising the Futures of Wembley Stadium and the Grassroots Game. New
Political Economy, 27(1), pp.47-61.
Wentzel, T., 2018. Producing and Consuming the Wembley Whopper and the Super Fisheries
Gatsby: Bread Winners and Losers in Athlone, Cape Town, 1950-1980.
Online
Wembley Master plan,2009 [Online] Available
through:<https://legacy.brent.gov.uk/media/333266/wembley%20masterplan.pdf>
Brent,2022 [Online] Available through:<https://www.brent.gov.uk/>