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International Growth Strategy of Wesfarmers Limited

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Added on  2023-04-23

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This presentation discusses the international growth strategy of Wesfarmers Limited, an Australian conglomerate that focuses on New Zealand and Australian retail companies. It covers the company's overview, current operating position, competitive strategy, organisational design structure, control issues, entry strategies, supply chain management, human resource management, key issues and opportunities, and recommendations for improvement.

International Growth Strategy of Wesfarmers Limited

   Added on 2023-04-23

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Wesfarmers
Limited
INTERNATIONAL
GROWTH STRATEGY
International Growth Strategy of Wesfarmers Limited_1
Wesfarmers Limited is an Australian Company.
The company’s headquarter is located in Perth.
The organisation pays attentions mostly on New
Zealand and Australian Retail Companies. These
companies include manufacturers of fertilisers, coal
mining, safety products, chemicals and industrial
products.
It is a Public Company.
INTRODUCTION
International Growth Strategy of Wesfarmers Limited_2
Wesfarmers Limited is a conglomerate in
Australian. The company headquartered is located
in Perth. The organisation pays attentions mostly on
New Zealand and Australian Retail Companies.
Wesfarmers was founded in the year 1914 with a
target to provide Western Australian farmer’s services
as well as merchandise (Wesfarmers 2019).
OVERVIEW OF THE COMPANY
International Growth Strategy of Wesfarmers Limited_3
The organisation is one of the largest in Australia in
context to its revenue and has earned around AU$65.98
billion by the year 2016. The organisation is the biggest
employer in the private sector in Australia and has
almost 220,000 workers.
Mr Rob Scott is the Chief Executive of Wesfarmers
Limited. Mr Michael Chaney is
the Chairman of Wesfarmers Limited (Bloomberg
2019).
CURRENT OPERATING POSITION
International Growth Strategy of Wesfarmers Limited_4

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