Digital Transformation of Westfield: Ethical and IT Governance Analysis

Running head: WESTFIELD CASE STUDY
WESTFIELD CASE STUDY
Name of the Student
Name of the Organization
Author Note

WESTFIELD CASE STUDY1
Executive Summary
The main aim of the study is to research the case study regarding the digital
transformation of Westfield by properly depicting the frameworks for the analysis that is the
ethical and the IT governance. This is done by deciding upon and the utilisation of proper
frameworks for analysis. All the ethical consequences of the movement to a digital firm upon
diversity as well as inclusion. All the IT governance issues are considered and some technologies
are utilised for achieving the inclusion during the maintenance of a competitive advantage. At
the end of the report, a number of recommendations are made which have to be convinced for
adopting all the recommendations.

WESTFIELD CASE STUDY2

WESTFIELD CASE STUDY3
Introduction
After the Westfield Group has been challenged by the profound change in the behaviour
of shopper which has been driven by the particular connectivity enabled by technology, it has
become very much apparent that this can be a great disruption with a huge band or rather an
opportunity which will be transformative for connecting the shoppers who are digital with huge
number of centers for shopping which greatly improved the experience of shopping. It has been
observed that by the year 2012 several Westfield Labs have been set up for leveraging the
ecosystem of retail with a fully innovative mobile, social as well as opportunities for digital
marketing which will be converging all the online shoppers with that of the physical world. The
main aim of the study is to provide all the ethical consequences of the movement towards a
digital firm on both inclusion as well as diversity. There are a number of recommendations
which have been provided at the end and all such recommendations are to be well convinced by
the management for adopting them. It has been observed nowadays that several digital
storefronts, collect and click hubs, networks of Wi-Fi, frictionless payment services of the
parking of car, apps for mobile service of food and the web platform of mall which is searchable
are all integrating retailers as well as helping all the shoppers a lot for searching what they
mainly require in their local shopping center of Westfield.
Framework for analysis
IT governance
Framework for the Enterprise IT governance will be mainly aimed at aligning with all the
values, visions and all the missions of the enterprise. This will be mainly a framework which will
be describing all the methods where all the ICT professionals will be able to monitor, implement