Online Retail and Services

Running head: ONLINE RETAIL AND SERVICES
Online Retail and Services
Name of the Student
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2ONLINE RETAIL AND SERVICES
1. What are the three key assets that Walmart can leverage (build on) to compete with
Amazon and the other online retailers?
The three different types of assets that Walmart influences for competing with the online
retailers are as followings:
o Having the largest physical store in the United States of America, Walmart is connected
with the clients both in online and the offline modes. The gas stations provide a large
portion of revenue for this organization.
o Walmart has the biggest retail distribution network considering their huge warehouses
where they manage their products. The overhead costs of this organization are lower than
the other online retailers such as Amazon.
o This business organization have the biggest private transportation workforce.
2. What is Walmart’s e-commerce strategy?
Cross channel content plan is used as the e-commerce strategy for improving the user
experience of this organization. Resources and communication channels are used by this
organization in an efficient manner in its e-commerce strategy. A multi-channel strategy is
adopted by this retailing organization as it helps them to maintain a holistic shopping
experience (Pawluczuk 2017). The customers can assess the wide variety of items with the
help of the multi-channel e-commerce strategy adopted by Walmart as this helps the clients
to shop in both offline and online modes.