What is Integrated Brand Promotion? -

DJ’s
Groom Room(Integrated Brand Management)

Table of content
1. Dj’s Groom Room as a brand
2. Dj’s Groom Room’s Mission
3. Dj’s Groom Room’s Vision
4. Dj’s Groom Room’s Promise
5. Characteristics of Dj’s Groom Room
6. Identity of Dj’s Groom Room
7. Direct Competitor of Dj’s Groom Room
8. LOGO of Dj’s Groom Room
9. Conclusion
10. Reference

Dj’s Groom Room as a brand
1. Dj’s Groom Room was a Hair styling brand that started business in the year
2014.
2. Dj’s Groom Room was started by Sandra May with the help of her son. (Gupta et
al. 2020)
3. The brand is named after the son of Sandra whose name is Dj.
4. Sandra May who is one of the owners of the hairstyling brand has experience
in the hairstyling industry for the past 39 years.
5. Dj Irvine the son of Sandra May is quite popular in the hair styling industry
for the past 15 years
6. Dj Irvine is also the master barber of the brand.

Mission
1. Dj’s Groom Room has made the satisfaction of its customer as the top most
priority of the brand. (Ramaswamy and Ozcan 2016)
2. Provide a friendly environment for the customers.