Establishing and Sustaining a Successful Company

This article discusses the critical factors for establishing and sustaining a successful company, including market analysis, recruitment, and innovation strategies. It also explores the relevance of the WTO, USMC, and EU in today's global marketplace.

What is critical to the establishment and longevity of your company?
As opined by Means (2017), a newly designed and established company needs to read
the complete current market structure of the country the company is to introduce itself. This
is important because the new firms need to understand the competitive advantage of the
already existing rivalry firms to gain useful paradigm for themselves. In this connection, the
following points are to be kept in focus to obtain a position for the business and become
successful in the future of the firm.
 Setting up the location, supplier and customer base, products and services the
company is to generate revenue upon.
 Focusing on the market structure and strategical movements of the existing potential
competitors.
 Implementing an effective and efficient mode of recruiting the required employees for
the working of the organization.
 Keeping pace with the changing modes of technology and innovation strategies in the
whole market structure of the business environment.
 Providing quality products and services to the targeted customers and market.
Regarding the relevance of the WTO, USMC, and EU: is it viable in
today’s global marketplace or outlived? Why or why not?
According to Crane & Matten (2016), the business firms and the World Trade
Organisation have always remained into a near connection. Both the business and WTO are
inter-dependent on each other. No business means no existence of WTO and trade factors.
Being related to the trade factors, a company is benefited with several elements of transparent
rules of trade and tariff. Moreover, the implementation of the European Union is examined to
be highly relevant to the start-up business in the context that the EU will serve to the best of

the sustainable development and economy growth of the start-up company (Schaper, 2016).
Researches show that the EU is considered to be a higher paradigm of the trade world sector.
However, The United States Marine Corps is not of high relevance to every startup business
unless and until the business sector is related to the cutting edge of the Marine Corps
(Feickert, 2016). In this connection, the start-up business of Roch as decided will be
significantly associated with the selling of products and services and not in the line of the
marine sector.
Conclusion
Based on the above mentioned pieces of illustration, it is examined that a start-up
business has to be strong enough to deal with the relevant market conditions. The industry
has to continuously thrive towards encouraging changes in their technological and innovation
factors to meet up with the trades and trends of the choice of people. Moreover, it is also
examined that the most relevant union to the start-up business is specified to be the European
Union as it sets the international rules for the business making it more significant in the eyes
of the market.
Advantages & disadvantages of the partnership
As stated by Yan & Luo (2016), a partnership firm has both advantages and
disadvantages of its own. In this connection, the advantages of a partnership firm are
specified as:
 Ease of establishment of business with the low cost of production per head.
 Higher capital can be availed for the business.
 The working process gets distributed, and the burden does not fall upon one single
person.

Along with the advantages, there relies on to be some demerits of the same. The demerits
can be specified as below:
 Every partner becomes responsible for the course of action of the other.
 The threat of disagreement amongst several decisions may occur.
 Joining or leaving of any partner results in the re-valuation of the entire assets of
the business firm which turns out to be a complicated process.

References
Crane, A., & Matten, D. (2016). Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Feickert, A. (2016, August). Army and Marine Corps Active Protection System (APS)
Efforts. CONGRESSIONAL RESEARCH SERVICE, LIBRARY OF CONGRESS
WASHINGTON DC WASHINGTON DC United States.
Means, G. (2017). The modern corporation and private property. Routledge.
Schaper, M. (Ed.). (2016). Making ecopreneurs: Developing sustainable entrepreneurship.
CRC Press.
Yan, A., & Luo, Y. (2016). International Joint Ventures: Theory and Practice: Theory and
Practice. Routledge.